Tag Archives: Yahoo

Yahoo Denegrates Avatars, what to use instead?

A month ago Yahoo announced it was shutting down several of it’s services to yahoo mail users. The impact can now be felt among the Google communities where tech enthusiasts make use of many web apps.

Today is a sad day for Yahoo users – Joseph Prest | Google+

From plus.google.com – April 1, 8:45 PM

Today is a sad day for Yahoo users. The reason why I switched from Yahoo to Google is because they are basically shutting down connections to Yahoo Mail Classic to anyone except email. Today they shut down our avatars. Their excuse, “At Yahoo!, we’re focused on making your daily habits more inspiring and entertaining.

Juliana Payson‘s insight:

Joseph Prest isn’t the only one who likes playing with avatars, We particularly love his moving G+ avatar. Yahoo used to provide an avatar service, but like many good things, they come to an end… How many of you have heard the same story come from the likes of Aviary for example, who last year shut down their advanced editing services like Myrna for music and Pheonix for image editing. Aviary decided instead to focus on their “Photo Software”. Instead we have another Instagram clone, which doesn’t give us the exploration of cool tools that we geeks just love to experiment with.

 

Yahoo preparing to shut down 7 services – SlashGear

Yahoo preparing to shut down 7 services - SlashGear | How to Grow Your Business Online | Scoop.it

From www.slashgear.com – Today, 6:59 PM

It looks like the work-at-home program isn’t the only program Yahoo is shutting down. Yahoo is also planning on shutting down 7 other products…

Juliana Payson‘s insight:

Yahoo is shutting down 7  products that aren’t bringing in the kind of success Yahoo wants. Along with these products, Yahoo also plans on reducing their number of mobile apps from 60-75 to a measly 12-15. In streamlining their presence on the web, they are reducing their presence to us, and leaving little room for us to play. I personally think this is a bad decision, as all these nooks or experimental presences are what give the Brand a character and can inadvertently start communities.

Edwin Torres on Google+ finds another mobile based app (not as extensive as Yahoo Avatars), but definitely offering cool customization:

 

I found a fun little avatar app called WeeMee – Edwin Torres | Google+

Edwin Torres - Google+ - I found a fun little avatar app called WeeMee. It's… | How to Grow Your Business Online | Scoop.it

From plus.google.com – Today, 6:00 PM

I found a fun little avatar app called WeeMee. It’s available for iOS and Android, and it’s free.

Juliana Payson‘s insight:

I also like Face Your Manga, another free app for making avatars in the Anime style.

 

Are there any web apps and online services closing down you would like to see preserved or see alternatives for? Let me know and I’ll see what I can find. Alternatively you can start the discussion here on the blog! – Juliana

 

 

Improving Clicks To Your Website

In previous articles I examined optimizing your websites for the increasing mobile and tablet audience viewership. Today I found an impressive collation of interactive ads presented by Advertising Age that had achieved huge click-through rates of somewhere up to 70%

Adage: See Magazine Tablet Editions’ Top Interactive Ads — The Ones That Got You to Open Websites, Download Apps & More

Juliana Payson‘s insight:

Look at what these companies did to hike their CTR up to phenomenal rates! Well mayber you’re a website owner without the advertising budget or marketing team to be able to pull off some of these deeply layered campaigns, but is there anything you can take from it? I don’t know that much of the traffic going through these campaigns would have been that useful for a niche website owner. You have to consider transactional intent as part of your visibility campaign when you want more traffic. As Brad Geddes describes so well in his article, commercial intent is more valuable than just achieving high rate of click through:

 

Consider these two words: ‘mysql database optimization’ or ‘mysql database hosting’. Which is more commercial?

Juliana Payson‘s insight:

Specificity and commercial intent are two major factors when considering how high your CTR should be. Yahoo has even offered a commercial intent search engine with Mindset. Microsoft has an excel spreadsheet plugin for determining commercial intent behind keywords. In my experience, high CTR’s do not necessarily translate to a high rate of transaction, this is what makes Adwords advertising with Google so confusing to many small business owners. If you happen to understand more about where your audience resides on the internet, and how they consume the web, then you can make use of interesting finds like this one from eConsultancy.

 

We’ve pretty much reached the stage where tablets and smartphones are no longer lumped together under the mobile umbrella, as each device encourages entirely different user behaviours and outcomes for brands.

Juliana Payson‘s insight:

Which brings me back to a previous article I wrote, about where your audience is really hanging out online. The demographics behind tablet users are different from smartphone users. They may be more business oriented, than tech oriented for example. They may have a higher average household income than those without tablet devices and so on.

 

I would love to hear about advertising campaigns that really worked (or flunked) for you. Maybe I could give you some helpful pointers and where I can’t I’d happily link you up with one or two places to find assistance. Simply place a comment here, or on my Google Plus.

 

 

 

 

 

SEO…You Need to Know it…Seriously

Say, for example, I am looking for an original, uncut copy of Sam Raimi’s classic tale of demonic antics and over-the-top, undead gore, Evil Dead 2. For some unknown reason, Evil Dead 2 is much more difficult to find than the first Evil Dead despite the fact that it is a superior movie in many ways. So where should I turn when HMV has proved itself to be a dead-end? Where can I go when my various sources for DVDs has offered me nothing? Well I head to the internet of course.

My method for finding something online, without fail, is as follows:

  • Go to Google.com (or Yahoo.com, depending on how I feel that day)
  • Type in the keywords that I know will get me what I want; in this case, “buy evil dead 2 dvd”
  • Voila! A list of online merchandisers flood the page before me and I peruse them, searching for the site that best suits my needs

For a user like me – that is to say a light to moderate user – there is no internet outside of search engines. Search engines are what I use in virtually every World Wide Web interaction I have on a day to day basis. That brings me to the point of this blog. Being as I am a fairly average person, and the world is made up of fairly average people, I can only assume that there are a lot of other people who view the internet in the very search-engine-centric way that I do and if that is the case then Search Engine Optimization Services are a very important tool indeed.

The purpose of search engine optimization is to boost your rank on popular search engines like Google.com or Yahoo.com, ideally placing your site within the first 10 or 20 sites that pop up as opposed to being buried at the bottom of page 48. If someone like me is looking to spend some money, it will be at a place within the first 10 sites listed…believe me. Being listed highly on these search engines is absolutely crucial and not only that, if you are listing well, it is basically like free, or at least cheap advertising, 24 hours a day, 7 days a week.

So my suggestion is to set aside some serious time to learn about the basic framework and philosophy of search engine marketing – try and grasp a better understanding of search engine optimization and the use of keywords so that you can improve your business and experience all the success that you dreamed of. Or hire a professional; there are plenty of people out there who know a whack-load about how to get your site noticed –why don’t you Google it and see who comes up first?