Tag Archives: Website

Monitoring Your Uptime – Free Tools – Part 2

 

uptime

Generally speaking, you want your website to be available to anyone who wants to see it. Every once in a while, you want it to hide in the darkness, unnoticed and unseen, a bashful teen werewolf at the junior prom … But those moments are few and far between. Additionally, when your site is visible to the public, you want it to look its best. Uptime, the percentage of time over a given period that your site is both available and working correctly, is one of the most important factors of website functionality.

To review, uptime, reliability, and availability are essentially interchangeable terms. The concept of high-availability means that your site has extremely consistent uptime figures because its network is reliable. Availability (uptime/reliability) is in turn much more likely in the context of a redundant network – one with various checks and balances to keep you online.

Let’s forget the back end, though: in this piece, we focus on basic, free software that lets you know when your site is up, and when it’s down. That way you know when to inject it with Botox or epinephrine, preferably both, so that it doesn’t sag or frown.

Hosting companies typically offer guarantees related to uptime, and generally those guarantees are upwards of 99%. It’s worth noting, though, that there is a major difference between 99.9% uptime and 99.999% uptime. There are 8760 hours in a year. 99% uptime could mean as much as 87 hours off-line, while 99.999% uptime means your site must be working for all but 1/10 of an hour annually. 2000% uptime, in turn, indicates that your site must operate impeccably in at least 19 other parallel universes.

*** Why, might you ask, are we so concerned about uptime and downtime, rather than side-time or the-other-side-time? Well, because our hosting company has a 100%-uptime guarantee for all those who use our services. Any exceptions, other than periodic scheduled maintenance, entitle you to a credit and/or a voodoo curse against one of your childhood enemies. ***

This article is the second in a two-part series. We are looking into various no-cost software solutions that you can use to monitor your uptime – pleasant alternatives to loading and reloading your site, over and over and over again, forever. These tools allow you to make sure your hosting company is keeping to its uptime guarantee.

The two sources we are using to get a broad spectrum of uptime monitoring applications are Mashable and WPMU. We looked at five solutions in the previous piece, and we will look at five more today.

Free Online Uptime Monitoring Tools, Continued

Here are several more options to monitor your uptime so you can stop paying your ne’er-do-well cousin-in-law’s ragtag once-removed stepsister (though she means well) to check that it is up and active every 45 seconds.

Service Uptime

Maximum websites monitored: 1

Monitoring frequency: 30 min.

Contact options: text, e-mail, rotary gramophone

This software notifies you if your site is down or behaving improperly, especially if it is making obscene gestures or blowing its nose loudly at visitors.

Site Uptime

Maximum websites monitored: 1

Monitoring frequency: 30-60 min.

Contact options: text, e-mail, accordion solo

This service checks your site every half-hour to hour. Like several of the other solutions we’ve reviewed, it also keeps a record of any instances of downtime. It then sends you full statistical data once each month, with up to 200 messages arriving in your inbox on your birthday, by request.

BasicState

Maximum websites monitored: No limitations

Monitoring frequency: 15 min.

Contact options: text, e-mail, war-cry

This app will look at as many sites as you want, unmatched by any of the other major free services. If you desire, you can receive a customizable message each day giving you details for the last two weeks. You can also decide how and when you want to be contacted, both periodically and when downtime occurs. BasicState can also be used as a solo, minimally-functional dating service.

Montastic

Maximum websites monitored: 3

Monitoring frequency: 30 min.

Contact options: RSS, e-mail, widgets, iPhone, Android, sucker-punch

This application is open source, which is perhaps why it is available in so many different formats. It also verifies uptime from a variety of American locations. In that sense, it is geared primarily toward a US customer base.

Are My Sites Up?

Maximum websites monitored: 5

Monitoring frequency: 60 min.

Contact options: text, e-mail, goose-call

This application does not perform as frequent of checks as some of the others out there do. However, it lets you know the reason for the downtime (as best it can tell) along with a copy of any HTML code problems it encounters. iPhone alerts are available, but only for paying customers and, presumably, friends and family of the site owner.

Conclusion

That closes out our look at tools to check the uptime of your site. One or another of these solutions should be a good fit for you, so that you know how often your site is unavailable and, in some cases, what’s causing the problem.

As stated in the first installment of this series, it’s now time to discuss difficulties I’ve been having in my love affair on the high seas, particularly the threats to be thrown overboard with her other ex-boyfriends (all of whom, awkwardly, are still clinging to the sides of the ship).

And one more thing before we begin our lengthy and heart-warming discussion: Superb offers a 100% uptime guarantee, available to all our shared, dedicated, and VPS hosting customers.

By Kent Roberts

Traffic – 6 Recommendations (Improve Your Website, Part 3) … Plus Some Jokes

 

website design ideas

Your site has it all, so what do you get for the site that has it all? One-word answer: more. Let’s figure out how to improve your site beyond your wildest dreams, so that your new “wildest dreams” for the web can be, well, incredibly, unimaginably wild.

In this series, we are working on your site so that it is optimized from three different angles: design (Part 1), functionality or UX (Part 2), and traffic (today’s lesson, Part 3). Once we’ve done that, let’s all buy a yacht and forget where we live (or just start saying, “I live in the world – I can’t be confined to a state of mind, let alone a physical address”).

Today is traffic, so let’s talk about that, beyond the obvious importance of getting your users to respond to green lights, merge signs, and detour notices. Etsy and Quick Sprout provide expert commentary from a couple different sources, a crafts marketplace and a general Internet marketing informational site, the latter of which I’ve referenced previously in Superb’s blog (and check out owner Neil Patel’s contact infographic).

Both of these sources discuss SEO and content marketing heavily, so I will point out quickly that those are areas of expertise of ours at Superb as well. Also note that though we do still sell snow cones out the side window, we are no longer offering the tropical punch, because we have been unable to keep up with the insatiable demand for that flavor (although we swear it does not contain the world’s most sought-after, limited-edition, above-the-top-shelf rum).

Etsy focuses specifically on SEO, with especially strong points on the following subjects:

  • killer content
  • chain-linking the web
  • just a little patience.

Quick Sprout zones in on social media rather than SEO, so the two sources should pair well to drive in traffic from those two key spheres. Here are the most helpful tips to increase your “social significance”:

  • ask for it
  • court influence
  • brand toward sociability.

These seven tips will help your site from two completely different angles, one obtuse and one acute (or are they both right?). Note that optimizing for social and SEO can be performed simultaneously via Google Author, while optimizing for solitude and dejection can be accomplished via taking your shirt off at a family gathering and aggressively challenging your sister-in-law to a game of bloody knuckles.

We have much to discuss. However, it’s also absolutely necessary that we understand how web conversions have changed the world as we know it. That’s why we’re looking at the subject from a holistic perspective that respects it as the art-form that it is (continued from our discussion throughout this series). Another fun fact follows:

Fun Fact About Website Conversions #7: Did you know … that the easiest way to convert a visitor to your site is to shout at them through a bullhorn? Make sure when you use the bullhorn that you are in the immediate environment of the user, standing right next to them. Bullhorns don’t work nearly as well through the web. Get hands-on.

SEO Traffic & You, Lady

Per the Etsy commentary, SEO is not always easy to understand, and quality SEO is not as simple to implement as we would like. However, three primary points of focus can help us get our sites higher in the rankings:

  1. Killer content – You want all of the content on your site to be as search-friendly as possible. The most solid approach is to think at all times about the quality of what you have to say. Fill out your site with great informational articles. Also, make sure anything you present is specific rather than general, gearing toward long-tail keywords.
  2. Chain-linking the web – Link to others, and do whatever you can to get them to link to you. Link from all your social media to your website of course, but also find whatever sites might be interested in what you have your offer, your site’s area of expertise, or even your locale. Link within your site to other pages (internal linking), and submit guest posts to other sites.
  3. Just a little patience – Your site’s prominence will likely rise and fall over time, but don’t give up hope. SEO takes time. Try to keep the content on your pages solid rather than constantly reworking. Add new blog pages instead.

Fun Fact About Website Conversions #8: Did you know … that full website conversion can best be achieved by wearing a traditional, 28-pointed, misshapen, fully-interactive techno-helmet while stroking a long, flowing beard?

Social Traffic & You, Fella

OK, so what about the other side of the web, social media? Let’s look at three basic techniques from Quick Sprout that you can use to take advantage of social sharing and presence:

  1. Ask for it – As Neil mentions, in a study conducted by Dan Zarella, asking people to “please RT” on Twitter created 4 times the tweets. Make sure you ask, because people are much more likely to respond. Start the ball rolling on your site’s content by sharing it yourself and asking your friends to do the same.
  2. Court influence – Build relationships with the powerful. A few ways you can get the attention of these people include posting “best of” lists (of the greatest content you’ve seen during a certain time period or on a set topic) interviewing them, and repeatedly linking to their sites.
  3. Brand toward sociability – Make sure whatever you put on your site is of the highest possible caliber, according to the needs of your visitors. Be both informational and entertaining. Grow one social media piece at a time.

 

Fun Fact About Website Conversions #9: Did you know … that you can successfully convert two web users at once, if they are both using the same computer, with two windows open, and are taking turns using the mouse and keyboard?

Conclusion

Well, it’s a sad day, folks. We’ve successfully completed this series. Now what are we going to do? I guess it’s back to staring at the wall and moaning softly until we fall asleep in our own filth. Oh well. As a parting comment on traffic, remember, it does require patience. Keep at it.

Regarding general site improvements, the same principle applies. It’s all a work in progress, after all, which is also a great way to refer to your write-offs if you get audited.

by Kent Roberts

Functionality – 7 Recommendations (Improve Your Website, Part 2) … Plus Some Jokes

 

website idea 2

Want to make your site all that it can be, and get an edge on life, in the Internet Army? Well, I don’t know that I’d necessarily call owners and operators of websites an army (I think of them as more like an unarmed, disparate, long-distance, open-access, technological social club), but either way, this series has you covered.

Through the series, we want to improve your site in three key ways, as discussed below, so that it “pops” and engages visitors. In so doing, we hope to increase your traffic and earnings. In Part 1, we discussed how to improve your site’s design. Today, in Part 2, we will look at functionality (usability or UX). And finally, we will look at traffic in the final part, Part 3. (Who says three’s a crowd, huh, traffic?)

Let’s look directly at functionality, since that’s our topic today. (Please, all hands down. No bathroom breaks. We can do this.) We are going to look at a couple of interesting sources I haven’t used yet for this blog, BT Marketing Solutions and Pingler. Note that since these sites are both in the general SEO and content marketing field, that is a service we offer here at Superb Internet. We also now serve snow cones out the side window (extra charge for tropical punch flavor, because we’re running out).

BT gives us a broad overview, via these three basics:

  • perspective toward your user
  • all eyes on navigation
  • interaction via forms and error messages.

 

Pingler gets into specific tactics to make your site easier for users, with four specific approaches. The specifics we will cover include the following:

  • widgets (no that’s not a discriminatory slur)
  • social media integration
  • world clock
  • JavaScript

 

Essentially, all these seven tips will make the site easier for your users to get where they want to go. Happy surfers are exponentially more likely to stay, to buy, and to come back often.

But first, ladies and gentleman (and precocious kids?), right before your very eyes, we will look at facts about website conversions never seen before. Knowing these facts will help you keep up with the Joneses, assuming the Joneses know a lot of amazing web conversion trivia. The first fun fact is as follows:

Fun Fact About Website Conversions #4: Did you know … that religious and online conversion are not one and the same? Converting into a buyer does not necessarily mean that the online user gains entry to a pristine afterlife. It’s important, then, not to lead people visiting your site to believe that they’ve just accomplished a spiritual transformation by buying one of your collectible vintage lunchboxes.

Site Functionality: Broad Overview

Everyone knows that “user-friendliness” is crucial to business success. The last thing you want is your visitors to be unsure where on your site they can go to find the information they need so that they can make an informed purchase. Plus, you certainly don’t want them to be unsure how to complete a purchase.  Remember at all times, as we’re reminded by BT, functionality is about interaction. Here are their three core concerns to facilitate that engagement:

  1. Perspective toward the user – BT recommends treating every user – every person who visits your site – as a story, a story about someone wanting something. I’ll extend that metaphor to say that your role with the site is to fulfill the desire of the user as easily as possible, by simplifying and enhancing operability.
  2. Navigating your site – Within the realm of functionality, one of the primary fiefdoms (whatever that is) is navigation. You want to make sure it’s easy for users to move around the site seamlessly. Keep in mind that because of how the search engines work, many people will access your site initially from an internal page (not the homepage). BT recommends adding breadcrumbs so Hansel and Gretel (your user – the wolf is malware) can make their way back home if they get lost.
  3. Forms & error messages – According to BT, make sure you have validation messages tied to any forms. Be specific about any “mistakes”; and make it as easy as possible for your system to perceive data as entered. You want confirmation messages installed, as well as 404 error messages with links to the homepage.

Fun Fact About Website Conversions #5: Did you know … that over 84% of online purchases are made by the owners of the sites themselves? You can’t make this stuff up.

Site Functionality: Specific Tactics

Let’s now move on to some specific alterations and additions to your site to makes it functionality even more memorable than a spring break trip to rural Idaho. Here are three suggestions from Pingler:

  1. Widgets – Widgets are apps you can put on your site that populate certain types of information or allow functionalities your users might appreciate. Make sure your widgets match the tone of your brand. Widgetbox is custom widgets.
  2. Social media integration – Make sure social buttons are easily accessible on your site to enhance engagement of your brand across the web.
  3. World clock – Pingler proposes that sites include a UNIX-based time and date box, which isn’t a bad idea, especially for mobile devices that might require the user to exit the browser to find out if a sale on your site is still active.
  4. JavaScript – This programming language can come in handy when you want a dynamic, active site, rather than a poster. Navigation hand-holding, responsive messages, and other user-friendly elements all become more readily available with JS.

Fun Fact About Website Conversions #6: Did you know … that once, in 2006, a website “got flipped” and was converted by a user (all details available through the DHS)?

Conclusion

Design, see ya. Functionality, you’re toast. Next up: traffic. A final note on functionality before closing off this missive: remember that it is primarily about making things easier for your users. Test-marketing (even if it’s your cousin) can be great to find out what the experience is like when someone visits the site. Hopefully that experience is dumbfounded ecstasy.

by Kent Roberts

Design – 6 Recommendations (Improve Your Website, Part 1) … Plus Some Jokes

 

website ideas

Looking to improve your site? Is it boring, or possibly not as great as you want for user interaction? Are you not getting the number of visitors you want? Let’s figure out how to do that in this three-part series on design, functionality, and traffic.

To conduct this effort to improve your site, we will draw on the thoughts of a couple design experts. First we will look at simplicity. Here are three points we will cover to enhance the ease of your site, courtesy of Jane Friedman:

  • readability & conciseness
  • going easy on the eyes
  • limiting the possibilities.

Next we will consider how to make your site impressive. The advice for that section draws on three tips from Search Engine People. Not only will impressiveness help with conversions, but it will increase the amount of time people spend on your site and enhance your repeat visitor numbers. In that section, we will review the following five subjects:

  • layout
  • color scheme
  • calls to action.

Finally, we will examine fun facts about website conversions that you may not know. These facts will help you understand how to improve your site and have better things to talk about at cocktail parties and trade shows. The first one is directly below.

Fun Fact About Website Conversions #1: Did you know that every time a website makes a conversion, an angel gets one wing? Just one, which is a little awkward and embarrassing. That’s why it’s crucially important you get conversions in pairs. Otherwise, angel decision-makers and other angelic notables will grow increasingly resentful of you as they walk around lopsided.

Simplicity & Web Design

It may sound obvious, but preventing confusion should be your top consideration when you look at your site. Confusion is on a spectrum. Most sites leave us unable to find what we want from time to time, but best to minimize those moments. In fact, Jane Friedman suggests treating your site as a billboard. Here are her three recommendations for making your website as easy to use as possible:

  1. Readability & conciseness – When you are looking for something you need on the web, you probably don’t spend a huge amount of time poring through all the details when you first visit a site. If you are like most people, you scan your eyes and skim for the content you need. Keep it short.
  2. Easy on the eyes – White space (or “fuchsia space,” depending on your background color) is not the worst thing in the world. The home page especially must look clean and livable, like there’s room for visitors. Don’t stuff the homepage with everything you are positive everyone must see. Go easy on people when they walk in the door. Excessive content creates what Friedman calls “surf shock.”
  3. Limiting the possibilities – Beyond how the site looks, even if you space everything out visually, you can also err in asking visitors to do too many things at one time. Think of every link and button as a secondary call to action. Are there certain points of focus for your visitors? Deliver only those options. They will appreciate it.

Fun Fact About Website Conversions #2: Did you know that when you get a conversion on a website, it entitles you to one free carousel ride at the Bill Gates’ rainy and bleak Internetastic Dude Ranch in Republic, Washington? While there, you can also visit a real dude ranch, where the sun shines all the time and leprechauns tend to the horses. Gates’ is just a carousel in the middle of nowhere, surrounded by thunderclouds.

Impressive Web Design

OK, now let’s take a quick look at how to dress your site to impress. Here are three pointers from the folks at Search Engine People, who recommend primary focus on user experience (note that we also offer SEO, with a heavy focus on content marketing).

  1. Layout – Layout should pair with content, and your message should dictate the layout. The visitors’ eyes should easily and quickly move from one point of your overall message to the next: greeting statement & who you are; to supporting content (videos, testimonials, whatever); to your call to action.
  2. Color scheme – Make sure your site isn’t colored in too extreme a way, even if that’s true of your logo. The site shouldn’t look “harsh.” You want your background to be lightly colored. All calls to action should be the same color.
  3. Calls to action – Ask visitors to act above the fold (i.e., the page as it looks before you scroll down). Calls to action should be obvious: sizable and located in prime real estate on the page.

Fun Fact About Website Conversions #3: Did you know that website conversion was first invented in 1836 by Francis Pettit Smith, who drew up the plans and then immediately collapsed with the dropsy, perishing moments later. “He was ahead of his time,” says Guy Kawasaki of his hero before submitting to an extended panic attack.

Conclusion

So, that does it for design. To review, use simplicity (with readability & conciseness, going easy on the eyes, and limiting the possibilities) and impressiveness (with layout, color scheme, and calls to action). The future two pieces will be on functionality and traffic. Now go get that carousel ride. Watch out for lightning.

by Kent Roberts

SEO Basics, Part 2 of 3: 6 Tips & 2 Mistakes in International SEO … Plus Some Jokes

Image of Google & Yahoo offices in Haifa. Both...

This piece is the second part of a three-part series on search engine optimization (SEO). The first part of this series was on local SEO (a.k.a. “search”), and the next and final part will focus on content marketing – which, alongside conversational marketing (which is really built into good content development anyway), is a major part of any search efforts.

SEO of various types is one of a number of different solutions we offer for website owners and administrators at Superb Internet – alongside hosting, co-location, etc. We offer it because often the people that run websites need help either attaining or sustaining high rankings on Google, Bing, Yandex, et al.

Furthermore, since search and “social” (a.k.a. social media optimization or SMO) are being integrated by Google – via incorporation of its social platform Google+ – businesses will no longer be able to rely simply on one or the other of those elements. Instead, Internet presence will rise or fall based on the success of both of them.

Simply put, the Web is evolving. There is much debate online about what phase of the Internet we are currently operating within. As social sharing became a more prominent aspect of the Internet, the notion of Web 2.0 took hold. There is a good argument that as we transition into stronger interconnection between search and social, and as page rank starts to slip away in favor of author rank (led by Google Author tags identifying individual people responsible for online content), Web 3.0 will be born.

Let’s talk a little bit about how to handle international SEO efforts, taking a look at the other end of the spectrum from the local approach. Many of the same principles apply of course, but different strategies will be helpful if you’re looking for more of a worldwide presence. Keep in mind: English only represents 25% of the Web, and users in non-English countries have higher degrees of trust for content written in their own languages.

In addition to discussing our main topic, I will also continue (from Part 1 of this series) to provide valuable non-traditional ways in which you can pull in the attention of visitors when they first arrive at your site. Here is the third of those Attention Grabbers; then we will get into the international strategies:

Outside-the-Box Attention Grabber #3: Shoplifting Videos

One thing I’ve found that people always like to see on a website, right when they first arrive, is a six-hour video of top executives of the website pocketing small objects from various convenience stores, pharmacies, and historical museum gift shops. Here are a few important things to include when creating this type of video:

  • It’s good to have an “apprentice” in the video – a small child who is learning the valuable life skill of petty theft from a seasoned shoplifting guru
  • Make sure it’s clear in the video that the star doesn’t need any of what s/he’s taking, and that there is no Robin Hood attitude or high-minded philosophy behind what s/he’s doing; instead, the individual should say repeatedly, “Everyone should do this: it’s exciting, and they have air conditioning in jail”
  • Close with footage of the perpetrator selling the shoplifted merchandise at a pawn shop, then spending the $17 that s/he made on a misguided bet at a greyhound racing track.

6 Tips to Building International SEO

Below are a number of techniques you can use to develop and refine the way that you target international markets. In some ways this is no more complicated than efforts to gain prominence for local searches; however, there are more and less intelligent ways to go about it.

  1. Understanding the Competition: First of all, be thoughtful about what you are trying to do – because the international space is a different sort of competition. You’re going up against established companies in the nation of your focus. Those companies understand the tone of their own culture and the particular needs of its people. It’s a tall order to overcome: not impossible, but familiarity is your primary challenge.
  2. Creation of Country-Specific Websites: A basic question is whether building additional sites is a good idea or not. Now, it could greatly increase your odds to create a new website for each country where you want to increase your business. This will both allow you to choose a country-code TLD (ccTLD) for the nation – such as .uk or .de – and to generate content tailored for that particular audience. You can also then tie those new sites to specific social media. However, managing and maintaining all of these sites is, obviously, a huge project. Typically you want to use the power of one site rather than spreading yourself too thin.
  3. Country-Specific Domains & Backlinks: Google will give you higher relevance for a nation if you tie to a ccTLD and get links from companies and people who use that country as their principal place of business. In essence, you want – as an example – Japanese links to the Japan subdomain or subfolder of your site. If you buy the .jp domain for your site, you can forward it to the Japanese section of your site as well. You can try tools such as Majestic SEO for automated filtering; but developing real strength will require targeted marketing for Japan.
  4. The Dangers of Broken Japanese: We all know how annoying it is to read an article that is difficult to understand because it is written in mangled English. The same is true anywhere. Be sure you have a copywriter who is either an expert native speaker or is extremely well-trained in it as a second language. Before you start to translate, conduct new keyword analysis. People in different countries (including other English-speaking ones) arrange words differently in their searches. Also be sure to add a meta-tag specific to the language being used on each page. Don’t worry too much about English-to-English (such as different usage between US/UK), but do make changes for currency and other usability concerns.
  5. Choose the Right Search Engines: You want to gear your efforts not just toward the correct languages and keywords, but toward the search engines that are most widely used by members of the target nation. Here are the top five worldwide search engines as of February 2013: 1. Google (US); 2. Baidu (China); 3. Yahoo! (US); 4. Yandex (Russia); and, 5. Bing (US). Also, keep in mind that these are general numbers. The top search engine in the Czech Republic is Seznam. The top in South Korea is Naver. Don’t obsess over Google when you’re trying to get customers in countries where Google is not as relevant as another search engine.
  6. Marketing Integration: Create synergy between what you’re already doing in your company and the international marketing campaign you are initiating. What you are essentially getting is leads. Make sure you are as ready as possible to handle those leads as wisely and carefully as possible. You need to think through the entire conversion process rather than just trying to get links and implementing other data-focused efforts: attraction is only the first step.

Outside-the-Box Attention Grabber #4: Timer Counting Down to “Internet Armageddon”

It is always good to let visitors to your site know that they can always come back for valuable information, such as exactly how much time is left on the Web before Internet Armageddon (IA or Y3K) arrives (in the year 3000) and decimates all websites on the planet. Here are several factors to consider when creating and implementing your timer:

  • It should be at the top of your page: certainly what is currently at the top of your page is not more important than the end of the digital age
  • When visitors click on the timer, they should enter into a video tour of your website’s “Y3K e-bomb shelter”; the shelter should be a virtual reality that is vast, deep, and poorly lit – completely prepared 987 years in advance of IA
  • Include PDFs of pages removed from a post-Internet tract you discovered during your illegal wanderings through the sub-basements of the Library of Congress in Washington, DC, provided you took such a journey (no fibbing).

2 Mistakes in Building International SEO

Finally, here are 2 pieces of advice on what NOT to do so you’re less likely to repeat mistakes other businesses have made when attempting to gain international traction.

  1. Nativity Does Not Translate to Skill: Make sure you do not make the mistake of hiring or designating a person to be in charge of an international campaign just because they are from a certain country or are familiar with its culture. Remember that SEO is an expertise in and of itself; excellence in the field generates salaries well into six figures. Don’t expect great results without a reasonable investment in a service such as ours at Superb Internet.
  2. Focus on the Dominant National Language: When you enter a new market, you need to consider which speakers of a language within that country or region are most likely to become your customers. You may also find cases where a nation’s official language is not what’s used most often in the search engines – at least by certain subgroups. Even in the United States, as of 2007, 24 million people speak Spanish “well” or “very well.” India is an international example that’s linguistically complicated. Over 300 languages are still alive throughout the nation, with only 22 of them officially recognized. English is typically used as a language for SEO in India. However, there’ll be less competition targeting to a specific language; just make sure it represents a reasonable target demographic for your business.

Conclusion

In review, there are a number of tested and dependable tactics that can help you succeed in international SEO campaigns. First, understand your competition, and consider the culture and language you are targeting. Build a system of domains and backlinks that are specific to each nation or geographic area you are entering. Speak the language well, use the most popular search engines for the specific country, and build your worldwide marketing efforts into your business as a whole.

Finally, don’t make errors in judgment that could be costly and frustrating. Make sure you don’t hire someone just based on their cultural familiarity or language skills; rather, focus on search engine expertise. Also, don’t oversimplify your approach to countries where multiple languages are spoken.

This piece is the follow-up to my discussion of Local Marketing (Part 1). Next up: A general discussion of Content Marketing (Part 3).

by Kent Roberts and Richard Norwood

How to Install the Green Address Bar

With previous articles we explored the certification behind the website to get your website that trusted green web address bar. Whilst some people take some convincing to install this security certification onto their website, I think it actually improves your brand image to see a trusted green address bar.

EV SSL Certificates are Worth their Wait


EV SSL Certificates are Worth their Wait | How to Grow Your Business Online | Scoop.it
From sslprotocolinfo.wordpress.com – Yesterday

Customers are learning the importance of web security and validation in e-Commerce SSL Certificates go beyond encryption technology for businesses that participate in e-commerce…

Juliana Payson‘s insight:

Because of the more stringent requirement, it is impossible to issue these certificates in minutes (as can be done for just a Domain Validation Certificate), but with an EV SSL Certificate a business gets the green address bar. This article goes on to describe how the stringent validation process is put in place, in order to provide the user a guarantee of genuine service and business identity.

How to Choose the Right and Best SSL Certificate Provider – 10 Easy Tips from TheSSLStore™


How to Choose the Right and Best SSL Certificate Provider - 10 Easy Tips from TheSSLStore™ | How to Grow Your Business Online | Scoop.it
From edusslblog.wordpress.com – 1 week ago

With the number of online scams and frauds multiplying day by day, the need for SSL certificates to validate the credibility of a website is on rise. And most of the eBusiness owners are well aware…

Juliana Payson‘s insight:

A quality SSL certificate with the strongest encryption technology to build trust, boost confidence and increase conversions does not come at the cheapest price. As with taking the care to choose your webhost, TheSSLStore go into an indepth checklist of why “Googling” and trusting the relevent search to “best” and “cheap” SSL certificates should always come with further diligence.

 

Install an SSL Certificate on a Domain


Install an SSL Certificate on a Domain | How to Grow Your Business Online | Scoop.it

From docs.cpanel.net

You can use the Install an SSL Certificate on a Domain feature to install a certificate on your domain. Before you can use this feature, you must have a certificate already created or purchased, and an activation key…

Juliana Payson‘s insight:

There are 3 ways to install a certificate on a domain:

  • You can use the Browse Certificates button to retrieve information,
  • You can enter the domain and have the interface fill in the fields automatically,
  • Or you can choose an IP address and have the interface fill in

Here is cPanel’s step by step documentation to help you install your SSL certification through your Web Hosting Management Panel.

– Juliana