Tag Archives: Social Media

The Proof of the Pudding is in the Reviews – Not the Eating

Why Online Customer Reviews Matter

Every business owner understands the significance of online customer reviews and the impact they can have on sales and revenues. With technology advancing at such a rapid pace, getting online reviews has never been easier, especially when many regions around the world are already using the Internet. Businesses need to adapt to the changing way customers consume their products and services, that is why to make sure the reviews they are getting are favorable, they are doing everything possible to keep their business running smoothly for optimum feedback. This might mean implementing blockchain development services to help solve any problems that may come up as well as keep track of digital assets within the company. They may also find it beneficial to check out personal software services for just what they need.


According to Internet World Stats, there are 3,611,375,813 Internet users around the world as of June 30, 2016. Because of this, online customer reviews have become a vital component of businesses and are considered by many as a form of “social proof” where people take the word of others as proof that a particular product or service is valuable and worth getting.

When a potential customer conducts online research about a product or service from a business with many great reviews, it makes it much easier for them to not only trust the company but also purchase those goods because of the social proof shared online.


On the contrary, businesses with a shortage of great reviews don’t get the benefit of the doubt from potential customers. Worse yet, having zero reviews is just as detrimental as having negative reviews.

With this in mind, it’s crucial that every business owner conduct a reputation management analysis to identify the areas that require improvement and do their best to get their existing customers to share their reviews online as a form of social proof for potential customers.

Ask and You Shall Receive

If you’re new to getting reviews, it may seem a bit awkward to ask customers to assess your business and share their opinions online about the products or services purchased. But don’t let that stop you. Like the old adage goes, “ask and you shall receive.”


So instead of feeling hesitant, you need to just simply ask your customers to leave a review. In parallel, you must also train your staff to make it a point to ask customers for a review as part of their regular routine. Doing so will go a long way and you’ll find that customers are more likely to actually review your business than if you were to leave it solely up to them.

Let Us Help You Get a Running Start

If you’re new to this and are not sure where to begin, we can help you get a running start.

Follow these helpful tips to simplify the customer review process and get the glowing reviews you’ve always wanted.


1. Help Them Help You

No one wants to spend time searching for ways to leave your business a review, especially when they don’t have to. Therefore, you should make it extremely easy to leave reviews for your business by streamlining the entire process. To make the user interface simple and convenient, you can take the assistance of a reputed website designer in Bristol (or wherever your business is based).

Alternatively, to do it on your own, you can add a URL on your webpage that links to popular review sites so that customers will only need about a minute to complete a simple review. Or vice versa, you can add a link to your business profile on popular sites to get reviews – we recommend doing both!

Here are some popular online review sites to choose from:

2. Get Social Proof with Social Media

Using social media platforms is a no brainer when it comes to getting social proof for your business. Whether you’re a small, or large company, every business must use social media as part of their marketing strategy to not only promote their business but also to get customer reviews. Start with these sites and you’ll get social proof in no time at all:

3. Online Business Directories Are Your Friend

Online business directories is another great place to start when looking to build your online presence. Once your business is setup with these directories, you can check the reviews periodically, and of course, respond to them in a timely manner:

4. Use Surveys and Get More Reviews

Believe it or not, surveys are still used by millions of businesses and it’s still an effective way to see how your business is doing. And although you can still conduct surveys via phone, we prefer using other online methods for ease and convenience.

Calling customers at inconvenient times hoping that they’ll complete your survey is a thing of the past. Nowadays, it’s much easier to send out online surveys so customers can complete them at their leisure. Here are some of the more popular survey sites to choose from:

We recommend keeping your surveys short and simple. Ask customers how they feel about their latest experience with your business. Make sure to include a section for them to rate your company based on a star scale from 1-5, or have them rate your company as “Poor, Fair, Good, or Excellent.”

5. If All Else Fails – Give Incentives!

If you’ve tried everything listed above and you’re still not getting the amount of reviews that you want, then it’s time to start thinking about rewarding your customers for their opinions.

To incentivize customers for their reviews, you can entice them with the following:

  • Give discounts on products or services offered
  • Provide samples of goods for their testimonials
  • Hold a contest – customers who leave a review is automatically entered into the contest

*Note: Incentives are meant to reward your customers for taking the time to complete a review of your business and it should NOT be construed as a bribe.

*Disclaimer: Make sure that the website(s) that you’re offering customers incentives on ALLOW for this type of activity since some sites restrict this effort – read their rules, terms & conditions first before providing any incentives to customers for their reviews!!!

Tips to Remember When Responding


When the reviews come pouring in, there are certain things to keep in mind when responding.

First, you must LISTEN to what your customers are saying – that’s the only way to improve on the products and services being offered.

Next, take ownership of the reviews, regardless if it’s ruthless and scathing. Ensure that you’re addressing the problem at hand. Don’t steer off course or avoid the concerns because you don’t want to deal with them. Do your best, to be honest, helpful, professional, and polite. If you are a person who takes things straight to the heart or in case you feel responding back to these reviews and keeping track of them deters you from concentrating on other important tasks, try outsourcing it to an online reputation management agency. They might help in your journey to bolster your online reputation.

Remember that responding to good reviews helps to reinforce positive customer experiences while replying to bad reviews helps to resolve customer concerns.

Keep your responses short, sweet, and simple. More importantly, humanize your responses so that it’s not generic and robotic. Doing so, shows that your business is doing its best to get to know customers on a more personal level by engaging with them.

Last but not least, always says “thank you.” This action alone shows customers that you care about their feedback and honesty and that you’re doing your best to address their concerns.

In today’s world, gaining customer reviews makes a big difference to a company’s top and bottom line. Previously, companies had to give out samples of products and/or services in order for potential customers to determine if the goods were worth purchasing. In any case, if you or your staff are not accustomed to managing your online reputation and responding to reviews promptly, you could consider outsourcing it to an online reputation management agency. They may be of useful assistance in boosting your business reputation.

Nowadays, everyone with Internet access simply goes online to look at reviews to determine if the business is trustworthy and that the goods being sold are of high quality.

The better the reviews are, the more likely potential customers will purchase those products and/or services, hence why the proof of the pudding is actually in the reviews now and not the eating.

Following the tips above will go a long way in building customer rapport and you’ll also get a great reputation as a people-centric company. Only then will you get those glowing reviews you’ve always wanted!


We love it when our customers say awesome things about us, especially on social media and review sites. We would like to say thank you for all your support!!!

As a token of appreciation, we welcome our customers, including staff, to join our Advocates Program to reward you for your honesty and loyalty.

Follow the steps below to become an advocate today:

1. Log into the “myCP” homepage.


2. Go to the “Community” section and click on the “Advocates Program.”


3. Read the “Rules & Conditions” to our Advocates Rewards Program.

advocates program

rules & conditions

4. Agree to the “terms & conditions” and follow the three simple steps below to sign up.


sign up

Traffic – 6 Recommendations (Improve Your Website, Part 3) … Plus Some Jokes

website design ideas

Your site has it all, so what do you get for the site that has it all? One-word answer: more. Let’s figure out how to improve your site beyond your wildest dreams, so that your new “wildest dreams” for the web can be, well, incredibly, unimaginably wild.

In this series, we are working on your site so that it is optimized from three different angles: design (Part 1), functionality or UX (Part 2), and traffic (today’s lesson, Part 3). Once we’ve done that, let’s all buy a yacht and forget where we live (or just start saying, “I live in the world – I can’t be confined to a state of mind, let alone a physical address”).

Today is traffic, so let’s talk about that, beyond the obvious importance of getting your users to respond to green lights, merge signs, and detour notices. Etsy and Quick Sprout provide expert commentary from a couple different sources, a crafts marketplace and a general Internet marketing informational site, the latter of which I’ve referenced previously in Superb’s blog (and check out owner Neil Patel’s contact infographic).

Both of these sources discuss SEO and content marketing heavily, so I will point out quickly that those are areas of expertise of ours at Superb as well. Also note that though we do still sell snow cones out the side window, we are no longer offering the tropical punch, because we have been unable to keep up with the insatiable demand for that flavor (although we swear it does not contain the world’s most sought-after, limited-edition, above-the-top-shelf rum).

Etsy focuses specifically on SEO, with especially strong points on the following subjects:

  • killer content
  • chain-linking the web
  • just a little patience.

Quick Sprout zones in on social media rather than SEO, so the two sources should pair well to drive in traffic from those two key spheres. Here are the most helpful tips to increase your “social significance”:

  • ask for it
  • court influence
  • brand toward sociability.

These seven tips will help your site from two completely different angles, one obtuse and one acute (or are they both right?). Note that optimizing for social and SEO can be performed simultaneously via Google Author, while optimizing for solitude and dejection can be accomplished via taking your shirt off at a family gathering and aggressively challenging your sister-in-law to a game of bloody knuckles.

We have much to discuss. However, it’s also absolutely necessary that we understand how web conversions have changed the world as we know it. That’s why we’re looking at the subject from a holistic perspective that respects it as the art-form that it is (continued from our discussion throughout this series). Another fun fact follows:

Fun Fact About Website Conversions #7: Did you know … that the easiest way to convert a visitor to your site is to shout at them through a bullhorn? Make sure when you use the bullhorn that you are in the immediate environment of the user, standing right next to them. Bullhorns don’t work nearly as well through the web. Get hands-on.

SEO Traffic & You, Lady

Per the Etsy commentary, SEO is not always easy to understand. Plus, quality SEO is not as simple to implement as we would like. The worst thing is that even though the term SEO is widely popular in the business world nowadays, not many know how it really promotes businesses. Needless to say, such people could have enlightened themselves more about this topic by checking out Online Marketing Blog by Venio.ch. Anyway, there is nothing to worry about even if individuals have not gone through the resourceful blog posts mentioned above. We have three primary points of focus already jotted down to help readers understand SEO and get their sites higher in the rankings:

  1. Killer content – You want all of the content on your site to be as search-friendly as possible. The most solid approach is to think at all times about the quality of what you have to say. Fill out your site with great informational articles. Also, make sure anything you present is specific rather than general, gearing toward long-tail keywords.
  2. Chain-linking the web – Link to others, and do whatever you can to get them to link to you.Link from all your social media to your website of course as these platforms can be the main source of your website traffic. Therefore, try to engage as many people as you can on Facebook, Instagram, and most importantly TikTok as this social media newcomer seems to have gained people’s attraction due to its short-video entertainment route. Try to gain a greater number of followers by posting engaging content. These followers can then contribute to your website traffic when they click on the link provided by you. Nowadays you can also buy TikTok followers on sites like Tikdroid.com which can also help improve your site’s traffic. Apart from that, you may also need to find out about the sites that might be interested in what you have your offer, your site’s area of expertise, or even your locale. Link within your site to other pages (internal linking), and submit guest posts to other sites.
  3. Just a little patience – Your site’s prominence will likely rise and fall over time, but don’t give up hope. SEO takes time and consistency. On days, you feel a little inconsistent in writing another top-notch article, it could be best that you reach out to a quality Content Writing Services provider. This is important because if the rating of your website falls too much, it can be difficult gaining the pace again. If you, however, decide otherwise try to keep the content on your pages solid rather than constantly reworking it. Add new blog pages instead.

Fun Fact About Website Conversions #8: Did you know … that full website conversion can best be achieved by wearing a traditional, 28-pointed, misshapen, fully-interactive techno-helmet while stroking a long, flowing beard?

Social Traffic & You, Fella

OK, so what about the other side of the web, social media? Let’s look at three basic techniques from Quick Sprout that you can use to take advantage of social sharing and presence:

  1. Ask for it – As Neil mentions, in a study conducted by Dan Zarella, asking people to “please RT” on Twitter created 4 times the tweets. Make sure you ask, because people are much more likely to respond. Start the ball rolling on your site’s content by sharing it yourself and asking your friends to do the same.
  2. Court influence – Build relationships with the powerful. A few ways you can get the attention of these people include posting “best of” lists (of the greatest content you’ve seen during a certain time period or on a set topic) interviewing them, and repeatedly linking to their sites.
  3. Brand toward sociability – Make sure whatever you put on your site is of the highest possible caliber, according to the needs of your visitors. Be both informational and entertaining. Grow one social media piece at a time. You can also look for additional resources that can help you grow on a social platform and through it, your business as well. For instance, you can explore Hypesta automatic Instagram likes (or similar service providers) for such benefits that can boost your social presence and improve your brand popularity online.

Fun Fact About Website Conversions #9: Did you know … that you can successfully convert two web users at once, if they are both using the same computer, with two windows open, and are taking turns using the mouse and keyboard?


Well, it’s a sad day, folks. We’ve successfully completed this series. Now what are we going to do? I guess it’s back to staring at the wall and moaning softly until we fall asleep in our own filth. Oh well. As a parting comment on traffic, remember, it does require patience. Keep at it.

Regarding general site improvements, the same principle applies. It’s all a work in progress, after all, which is also a great way to refer to your write-offs if you get audited.

by Kent Roberts

Functionality – 7 Recommendations (Improve Your Website, Part 2) … Plus Some Jokes

website idea 2

Want to make your site all that it can be, and get an edge on life, in the Internet Army? Well, I don’t know that I’d necessarily call owners and operators of websites an army (I think of them as more like an unarmed, disparate, long-distance, open-access, technological social club), but either way, this series has you covered.

Through the series, we want to improve your site in three key ways, as discussed below, so that it “pops” and engages visitors. In so doing, we hope to increase your traffic and earnings. So, if you are designing the website yourself, then we recommend you read and understand the details well. If you are thinking of hiring web designers in melbourne or wherever your business is located, then sit with them and discuss these things…it is likely they may already be familiar with most if not all the concepts, but it’s always better to be clear of what you expect from them. Similarly, you may also need assistance with server optimization so that your website is easy to navigate. In that regard, hiring a Technical SEO expert from a reputed digital marketing firm like Leap Digital or the ones like them is advisable. SEO experts from these firms can make sure that the website’s code is clean and effective so that the performance of the website never goes down. That being said, in Part 1, we discussed how to improve your site’s design. Today, in Part 2, we will look at functionality (usability or UX). And finally, we will look at traffic in the final part, Part 3. (Who says three’s a crowd, huh, traffic?)

Let’s look directly at functionality, since that’s our topic today. (Please, all hands down. No bathroom breaks. We can do this.) We are going to look at a couple of interesting sources I haven’t used yet for this blog, BT Marketing Solutions and Pingler. Note that since these sites are both in the general SEO and content marketing field, that is a service we offer here at Superb Internet. We also now serve snow cones out the side window (extra charge for tropical punch flavor, because we’re running out).

BT gives us a broad overview, via these three basics:

  • perspective toward your user
  • all eyes on navigation
  • interaction via forms and error messages.

Pingler gets into specific tactics to make your site easier for users, with four specific approaches. The specifics we will cover include the following:

  • widgets (no that’s not a discriminatory slur)
  • social media integration
  • world clock
  • JavaScript

Essentially, all these seven tips will make the site easier for your users to get where they want to go. Happy surfers are exponentially more likely to stay, to buy, and to come back often.

But first, ladies and gentleman (and precocious kids?), right before your very eyes, we will look at facts about website conversions never seen before. Knowing these facts will help you keep up with the Joneses, assuming the Joneses know a lot of amazing web conversion trivia. The first fun fact is as follows:

Fun Fact About Website Conversions #4: Did you know … that religious and online conversion are not one and the same? Converting into a buyer does not necessarily mean that the online user gains entry to a pristine afterlife. It’s important, then, not to lead people visiting your site to believe that they’ve just accomplished a spiritual transformation by buying one of your collectible vintage lunchboxes.

Site Functionality: Broad Overview

Everyone knows that “user-friendliness” is crucial to business success. The last thing you want is your visitors to be unsure where on your site they can go to find the information they need so that they can make an informed purchase. Plus, you certainly don’t want them to be unsure how to complete a purchase. Remember at all times, as we’re reminded by BT, functionality is about interaction. Here are their three core concerns to facilitate that engagement:

  1. Perspective toward the user – BT recommends treating every user – every person who visits your site – as a story, a story about someone wanting something. I’ll extend that metaphor to say that your role with the site is to fulfill the desire of the user as easily as possible, by simplifying and enhancing operability. For example, creating a branded tracking page instead of one that re-directs to the to a third-party page can improve can make the post-purchase experience of the customer that much more memorable (check the WIZMO page for more on that). Bonus points for not having to open up extra tabs or new pages either!
  2. Navigating your site – Within the realm of functionality, one of the primary fiefdoms (whatever that is) is navigation. You want to make sure it’s easy for users to move around the site seamlessly. Keep in mind that because of how the search engines work, many people will access your site initially from an internal page (not the homepage). BT recommends adding breadcrumbs so Hansel and Gretel (your user – the wolf is malware) can make their way back home if they get lost.
  3. Forms & error messages – According to BT, make sure you have validation messages tied to any forms. Be specific about any “mistakes”; and make it as easy as possible for your system to perceive data as entered. You want confirmation messages installed, as well as 404 error messages with links to the homepage.

Fun Fact About Website Conversions #5: Did you know … that over 84% of online purchases are made by the owners of the sites themselves? You can’t make this stuff up.

Site Functionality: Specific Tactics

Let’s now move on to some specific alterations and additions to your site to makes it functionality even more memorable than a spring break trip to rural Idaho. Here are three suggestions from Pingler:

  1. Widgets – Widgets are apps you can put on your site that populate certain types of information or allow functionalities your users might appreciate. Make sure your widgets match the tone of your brand. Widgetbox is custom widgets.
  2. Social media integration – Make sure social buttons are easily accessible on your site to enhance engagement of your brand across the web.
  3. World clock – Pingler proposes that sites include a UNIX-based time and date box, which isn’t a bad idea, especially for mobile devices that might require the user to exit the browser to find out if a sale on your site is still active.
  4. JavaScript – This programming language can come in handy when you want a dynamic, active site, rather than a poster. Navigation hand-holding, responsive messages, and other user-friendly elements all become more readily available with JS.

Fun Fact About Website Conversions #6: Did you know … that once, in 2006, a website “got flipped” and was converted by a user (all details available through the DHS)?


Design, see ya. Functionality, you’re toast. Next up: traffic. A final note on functionality before closing off this missive: remember that it is primarily about making things easier for your users. Test-marketing (even if it’s your cousin) can be great to find out what the experience is like when someone visits the site. Hopefully that experience is dumbfounded ecstasy.

by Kent Roberts

SEO Basics, Part 3 of 3: 10 Tips to Understand Content Marketing … Plus Some Jokes

Google's Sam Sebastian Keynote at Content Mark...
Google's Sam Sebastian Keynote at Content Marketing World

This piece is the third and final installment in a series on search engine optimization (SEO). The first two parts of the series focused on optimizing toward specific geographical areas – local (Part 1) and international (Part 2). This final article will center on content marketing and why quality content is so important – because informative articles are much of what’s used these days to gain search engine prominence.

Our focus over the years has started to turn toward social media and its ability to aid “conversational marketing.” Content marketing and conversational marketing are in a sense one and the same. Quality content generates quality conversations. If people like the information and entertainment you are providing through your website and promoting through social media, they will be likely to share it with others and more likely to trust and engage with your company – resulting in higher sales. You may also decide to add even more content into your marketing and, for example, work with someone like Lower Street to produce a podcast where you can talk about your business and with others about your industry, in general, to help people learn more about you and form that personal connection that is becoming ever-important these days. Some creators will add even further to this platform by using a music generator to help them stand out and create a tune that links in with their podcast so they are easily recognizable when their content is seen/listen to.

Content is not just about conversation, though. It is also about getting the attention of search engines. The SEO packages we offer at Superb Internet (alongside web hosting, colocation, and other services) all include, as a core component, the production of quality content. This is because the search engines will give you higher prominence if you are adding strong, original copy to the Internet. “Content is king,” as they say, not just because it makes you more relevant on Facebook and Twitter, but also on Google, Yahoo!, Yandex, and other search engines.

Google Authorship will further integrate social and search by combining its search engine with author-specific tags tied to its social media arm, Google+. Essentially, the relevance of your content, the prominence of the writers or “authors” on your site, and the extent of the conversation your material generates through social media will form a trifecta that determines how high you rank various places online.

Marketing, like all aspects of interaction, is adapting to fit the new expectations of an audience that is increasingly surrounded by digital media and the ability to rapidly share ideas, information, and entertainment with friends and business associates. For instance, mass SMS marketing strategies are becoming increasingly popular. The reason being, people are now accustomed to email marketing tactics, and there is a greater probability that they won’t click on the links that are emailed to them. However, this is not the case with SMS. They are more likely to detect what the link is all about and what the business has to offer. People who own a business can use similar marketing strategies using websites like TrueDialog.com to promote their products and services. What has resulted out of these things is innovation, but also a sense of confusion about exactly how to meet the needs of new communication tools and sensibilities. Today, then, let’s explore what content marketing is all about and why so many businesses are implementing it.

Before I get into that, though (following up on the format I established in the first two parts of this series), I will present a couple more non-traditional approaches that can increase stickiness on your site. Below is the fifth such Attention Grabber to help you stand out online and give your site’s first-time visitors a great immediate impression.

Outside-the-Box Attention Grabber #5: Baby-Friendly Sounds & Swirling Colors

Have you considered making the landing pages to your website more baby-friendly? Babies now represent 28% of online traffic, and needless to say, they have difficulty understanding traditional sales pitches, preferring happy sounds and swirling colors. Be sure to incorporate these elements into baby-friendly pages:

  • A delicate balance between soft, cloudy pastels and bright, bold hues: babies are easily bored, so ensure visual diversity
  • Advisable sounds: laughter, rain, cat-purring, nonsensical doting grandmother noises; inadvisable sounds: screaming, cackling, explosions, and growling.
  • Always be closing: Make it clear in your terms and conditions on the landing pages that if the baby blinks twice and smiles, s/he owes you $39.95 per month, due in full when the baby turns 18 years old.

10 Tips to Understand Content Marketing

The following 10 tips can be helpful in your efforts to drive traffic to your site by generating quality content that gives you a lift on Google. My main objective here is to convey a broader understanding rather than a specific systematic approach.

  1. How Content Brands Your Company: As Frank Strong of Copyblogger notes, we tend to think of a brand as the name of a product or service – but that isn’t really what it is. A brand is a perception of the product. The perception is, simply speaking, a combination of the image in statements made by the company (as developed by content marketing, TV and radio advertising, etc.) and user interaction (as developed by conversational marketing such as social media, user-generated content such as third-party blogs, reviews, word-of-mouth, etc.). Content marketing allows you to grow and change people’s perception.
  2. Contributing Value: In everything you do with content marketing, think about how the information might be useful and/or enjoyable to your audience. This article, for example, is intended to get across information while also occasionally being silly – so it aims for fun and functionality at the same time. Content marketing is, in a sense, one and the same as conversational marketing because you are attempting to strike a chord with your audience. That way, people want to discuss your business with their friends, and their experience is more memorable. “Content is currency – something we trade for our audience’s attention,” says Strong. Offer value to receive value.
  3. Non-Traditional Advertising: Reaching out to your audience through online content is an alternative to traditional advertising; according to Social Media Today, that’s a good thing. A 2012 Nielsen survey found that 92% of people trust recommendations from friends, and 70% trust online recommendations by strangers. Compare this to 47% trust in TV and magazine ads, and 46% trust in newspaper ads. Getting a conversation started online is a point of access where consumer trust is high.
  4. “Too Much Information”? Usage of smartphones has expanded rapidly, and this has made a major impact on how much users search for information. In 2010, about 1/3 of Internet users owned smartphones; at that time, the average person searched 5.3 online sources prior to buying a product. In 2012, that figure became more than 50%; the number of sources checked almost doubled to 10.4. Make sure you have plenty of content to meet that growing need. And always think in terms of customer needs, per Jay Baer’s concept of “Youtility” (you, not me) and how help wins out over hype online.
  5. Success with Consumers & Businesses: By the time a consumer gets to your website, s/he has made it about 70% of the way to a purchasing decision. Furthermore, per a survey by Roper Public Affairs, 80% of decision makers at businesses would rather read an article than view an advertisement to find out about a solution for their company.
  6. Bolstering of ROI: Content marketing does not disappear; rather, it is a business using the growth of its website to its advantage. Advertising campaigns – even online ones – are here again, gone tomorrow. Your own content, on the other hand, gradually builds and spreads your messages over time. You also get access to more people because of social media sharing. Additionally, per Social Media Today, a Kapost & ELOQUA study found that content marketing is three times more effective at lead-generation than is search engine marketing (SEM) such as Google AdWords, at 70% the cost of SEM.
  7. The Numbers Don’t Lie: Advertising Age conducted a survey of 600 marketing professionals. The results suggest that 12% of marketing dollars are now going to content marketing, with increases in those numbers during 2013. Perhaps part of the reason that number is not yet higher is because companies are confused about factors such as who should be in charge of content, exactly how to make it work, and how to measure its effectiveness.
  8. Difficult to Gauge Effectiveness: One thing to keep in mind about content marketing is that it is not always easy to figure out whether it is working. Of the marketers surveyed by Advertising Age, 8% said they were “very satisfied” with their understanding of the success (or lack thereof) of their content campaigns; 48% said they were “somewhat satisfied.” Keep in mind, that’s not as bad as it may at first appear: it just represents the general confusion as to how to measure whether content is working in a brand’s favor. The CMO of Target, Jeff Jones, says that the company’s webzine A Bull’s-Eye View is receiving over 100,000 unique visitors for each issue, which sounds great; however, “we don’t have a single metric yet, and we don’t have history to know its predictive nature.”
  9. Determining Who’s in Charge: One crucial component of quality content marketing is that it is consistent throughout the company. That means it’s necessary to have a single person who is responsible for the content as a whole. It’s also wise to have individuals, if possible, whose sole responsibility is to analyze possibilities, develop content, and determine whether campaigns are succeeding. Since best practices are still in their infancy throughout marketing as a whole, you need to create a strong infrastructure internally to ensure you are learning from your mistakes and getting better as you go.
  10. Strong Writing Backgrounds: Since the word “quality” is so vague, many folks don’t choose professionals to write articles for their companies. Larger companies are turning toward journalists in some cases – such as Coca-Cola, which according to Advertising Age has hired a former TV news reporter to assist with content creation for a stronger base in research and story-telling.

Outside-the-Box Attention Grabber #6: Middle of Nowhere WebCam

It’s always good to include a live feed from the middle of nowhere as a pop-up window on your website. New customers want to know that you are willing to go the extra mile to expose them to uninteresting as well as interesting content. Here are a few pointers:

  • Choose a location that is completely nondescript: no buildings, no plants, no human beings – just open space
  • Engage your visitors by popping up text – after 10 seconds – that asks, “Why have you not closed this window yet? There is nothing to see”
  • Pair the video with an audio track of yawning. This pairing has the power to make the visitor so bored and depressed that s/he is unable to leave your website.


Developing a strong content marketing campaign for your website is not a simple task. However, its effectiveness in building search engine rankings is obvious as Google, Yahoo!, and Bing gear their algorithms more and more to rewarding quality advice, information, and entertainment on sites. SEO and arguably outsourced seo services are no longer just about link-building through directories. It’s about helping people find what they need online. If you make people’s lives a little easier, they will appreciate it and become more likely to want to do business with you.

That concludes my three-part series on search engine optimization (SEO). Check out Part 1 on local SEO and Part 2 on international SEO to get a better handle on the different ends of the spectrum for your business’s search efforts.

by Kent Roberts and Richard Norwood

How to Aggregate Content for Your Website

Webmasters, where do you stay ahead of the curve with developing new content for your website? You may want to take a look at the resources I collected for you today.

Digital marketing has come a long way in recent years. With social media becoming a big part of the process, agencies such as Plixi and others like it are slowly on the rise. However, the traditional idea of content in marketing is what I’m looking at today, and that is how I’ve collected these resources. The first, by Scott Cowley is an invaluable resource of algorithm based websites that will find you the latest news, scoops and trends to fit your tastes or niche market.

Algorithm-based Content Aggregators | ScottCowley.com

A Little List of Algorithm-based Content Aggregator Websites - ScottCowley.com | How to Grow Your Business Online | Scoop.it

From www.scottcowley.comToday, 8:25 PM

Excellent list of algorithm-based content aggregators, including hybrids with voting or editorial components. These are the best of the best tools for content marketing, curation, and PR. If you need additional help with your marketing strategy, then you may want to look into companies like Flyrise and others like them, to see how they can assist.

Facebook launch their own version of tools for the web, with a family of apps for android, similar to the native Google apps family. This aggregates all your Facebook news, email, VoIP and IM services onto the home page of your Android.

Facebook Home: More Disruptive Than You Think | Forbes

Facebook Home: More Disruptive Than You Think - Forbes | How to Grow Your Business Online | Scoop.it

From www.forbes.comApril 9, 1:03 AM

TIME Facebook Home: More Disruptive Than You Think Forbes Second, and arguably more important than an elegant design, Home has the potential to shake up relationships between carriers, mobile software providers, advertisers and consumers…

Forbes present an unbiased introduction to the family of Facebook apps called “Facebook Home” meant to aggregate all your mobile browsing into one place.

“Who, after all, wants their entire phone dedicated to Facebook all the time?… And who wants to have to click through Facebook’s interface before getting to other apps you use, such as Twitter or the web browser?” – wrote Jim Edwards, a deputy editor at Business Insider who is also a Facebook investor. Social Media sites are a great way of seeing what your friends and relevant market are talking about, however they are notorious for not carrying the original credit. Which is where the next piece comes in, by Andrew Schulkind on how to give due credit to your sources.

How To Share Others’ Content Fairly | Business 2 Community

Scraping vs. Aggregation: How To Share Others' Content Fairly | Business 2 Community | How to Grow Your Business Online | Scoop.it

From www.business2community.comToday, 1:11 AM

For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble.

Juliana Payson‘s insight:

What is the difference between scraping and aggregating? Andrew Schulkind goes on to refine those differences, and this is something that would make the web a much cleaner place to be in terms of rehashed, re-spun content. Scraping is a method of gathering content from various sources, frequently without attribution, and building a web page around that rehashed content. The content is usually re-spun in low quality ways that don’t add value to the reader, and it’s objective is usually as a way to sell advertising.

Do you have favorite tools for discerning your content publishing rosta? Let me know in the comments and I’ll add it to the post – Juliana

Webdevs How do You Sell Yourselves?

You’re an avid coder or developer. You’ve been staring at the screen all week working for other people, but when it comes to selling yourself; your skills, your odd-jobs to establish your own side-income. You know you’re missing something. Worse still, everyone tells you that you should or need to get onto “Social Media”, and become more engaged, in order that your personality will fly and you can close the deal. I bet you’re cringing and puking at the thought already.

Here’s where we decide to help. I’ll take a look at a couple of entrepreneurial ways to sell yourself, with the least amount of pain involved for web developers.

Have blog install, linux, website and/or VPS skills? Looking for someone to upload some easy straight-forward WordPress sites together with SQL databases from back-up files. Domain accounts already…

Juliana Payson‘s insight:

I found a site specific to the tech industry freelancer, making it easier for you to find gigs. There are other sites like Twango.com . Much as I love Elance for outsourcing, I find from a developer’s perspective competition is fierce between web developers who are able to undercut your value because they’re living outside the US. Job requests are very time-sensitive, meaning that by the time you see an opportunity that fits, your quote is likely to be buried among respondents who have quoted from different time-zones. This makes outsourcing on generic sites like Elance a management task in itself even for people who know what they’re looking for – simply to sift through the quotes. I don’t know how successful Donanza will be, but it seems pretty Tech-oriented. Let me know how you find it.


Anthony Bogunovic is selling his vBulletin connect 5 license for only $180.

Juliana Payson‘s insight:

Great idea to use Google+ as a selling platform, but how do you engage it effectively? Chances are as a web developer you’ve used services like GitHub, Stack Overflow, WP plugins help forum, and various other forum communities. If you’ve ever tested out your coding or asked for help  when you hit a wall, you already have the ingredients for breaking that social media barrier. Now go back into all your dev communities and point them back at your Google Plus. Your public profile can show off your bragging rights and show sites where you have contributed, which saves you the hassle of rewriting a bio. With Google+ being native integrated to Android devices, dipping in to navigate the community platform and fish for business leads looking for help or exchange of services is no longer a chore.


Step 1: Tell us about your needs

  • Answer a few simple questions.
  • We’ll keep your email private, so no spam.
  • Go about your day, we’ll take it from here.

What I love about Thumbtack, is that by answering the questions, you are speaking in your own voice and actively developing your personal bio and selling presence. Work your way through the easier questions first, and before you know it you’ll have enough contextual information on yourself to go back to your LinkedIn profiles, resume, other social networks to rethink about your personal branding and strategy. Trust me, on this site, even a two minute session of picking questions to flesh out your profile Q+A will be worth it on a personal confidence level.

If you need more help selling your web-dev services for prospective website owners who need help with their hosting, follow me on Google Plus or leave a comment for me, I might run a regular featured section here on awesome webdevs and you could be the next! – Juliana