One of the most common questions people ask regarding their website is how to get it ranked well, usually not on search engines, but more specifically, on Google. While rankings on the major search engines are not universal, there is quite a bit of parity among them, and a site that we sponsor, SEOMoz, is one of the best in the business at providing tips and tricks for ranking well on search engines. In an article written earlier this week, Rand Fishkin outlines (in his opinion) the 4 most important variables in the search engine ranking equation:
- #1 – Keyword Usage & Content Relevance
- #2 – Raw Link Juice
- #3 – Anchor Text Weight
- #4 – Domain Authority
It is important to note that search engine rankings are not a perfect science, and there are so many different things that can affect your site’s ranking(s); please review the SEOMoz Blog Disclaimer. While it is important to rank well on search engines, it is possible to have a successful Internet business and not rank well on search engines through word-of-mouth by existing customers and/or a well executed, targeted marketing plan.