Tag Archives: Google

SEO Basics, Part 1 of 3: 10 Tips for Local SEO … Plus Some Jokes

 

Google Appliance as shown at RSA Expo 2008 in ...

At Superb Internet we offer – along with hosting, colocation, and various other services – several different Search Engine Optimization (SEO) packages. SEO, like many other Internet presence services, has been much maligned due to the number of shoddy packages offered by individuals who might not even know all that much about the service they are selling. Like anything, it’s sometimes hard to determine the quality of a package when we ourselves aren’t rudimentarily educated on the topic.

Furthermore, SEO is becoming more and more complicated as Google changes its algorithms and as quality content has become so crucially important to determining your prominence online. You might be at the top for certain keywords for a period of time. Then Google releases a new modification of its algorithm, and suddenly your pages have become irrelevant. High levels of expertise and attention to developing trends in SEO are required to get your site high rankings on the most crucial keywords searched by your potential customers.

The good news is that SEO is heavily dependent on content – such as articles, photos, and videos – which can then be promoted to your social media fans and email newsletter recipients as well. Quality content is as simple as blog posts and as complicated as posts that will get broad attention from a large web audience that fits your target demo. If constructed meaningfully, it builds your site and your credibility; and it keeps people engaged with your business. It’s a matter of you showing off what’s great about your business and drawing on needs that customers have, with content geared to inform and/or entertain.

This three-part series on SEO intends to give you a basic education so you can make a wise decision about how to invest your SEO dollars. We’ll talk about local SEO first – part 1 of the series. Part 2 will cover international SEO. Finally, we’ll get into what content marketing is, and why having a large quantity of useful and articulate content on your site can help you rise to the top and stay there. You want “stickiness” – getting visitors to stay on your site rather than stay on it for a couple seconds and bounce away.

Also, we will talk about several nontraditional ways to immediately grab people’s attention when they first get to your site. Here is the first of these outside-the-box solutions:

Outside-the-Box Attention Grabber #1: GIF of a Cartoon Cat Drinking a Cocktail and Burp-Singing

It’s beyond me why more websites do not utilize a looping GIF of a cat drinking a mai tai and burp-singing the Swedish national anthem. This type of content works on several different levels:

  • Draw in the international community by use of a Californian mixed drink based on the Tahitian word for “good.”
  • Get a larger Swedish audience by presenting their beloved, folk-tune inspired anthem “Du Gamla, Du Fria” (“Thou Ancient, Thou Freeborn”) in a context they’ve never seen it before.
  • Give yourself a chance to work with the feline community, the real overlords of the Internet. And this goes without saying, but be very polite to the cat, or all your work will be in vain. Cats live in a tight-knit community, and once the cats have turned against you, you’re through.

10 Tips to Building Local SEO

Here are 10 tips to improve your local SEO. Note that steps 5 through 9 are vaguer than the others. Each of those items is from advice for local search companies themselves; they’re included because it perhaps offers broader, more prescient insights.

  1. Check Your Keywords: Do your keywords show up on Google local search results (also called a 7 Pack because it contains 7 results)? These results, tied to Google Maps, will show up automatically when you search for a type of business combined with a city — “auto mechanic San Diego,” for example. If it’s not showing up, keep conducting keyword research. A large part of the SEO process is trial and error; the research and analysis component is huge.
  2. What is Your “City”? You may have a much easier time ranking for your suburb or neighborhood than for your entire metropolitan area. Google gives the highest preference to businesses that are closest to the GPS coordinates that represent the center of a city. If that’s not you, it’ll be tough. Consider a more specific local focus.
  3. Look at the Competition: Take a look at the first business in the 7 Pack. Copy the business’s NAP (name, address, & phone – or even just the latter two) into a Google search, and place quotation marks around it. How many results show up? That’s a ballpark (alongside quality of backlinks, Google reviews, etc.) of the number of citations and directories where you’ll need to be listed to have the top ranking.
  4. Directory Work: Get listed in as many directories as you can: Yelp, Google Places, your Chamber of Commerce, etc. Truly local sites such as that last one are important because they give your own site additional local relevance. A link is great, but at least get your contact details listed as many places as you can.
  5. Consistency: You need to make sure you are consistent with your NAP details in each of the directories – and it should mirror what’s on your own site. Many businesses vary NAP details. Don’t. Remember that Google is simply processing data when it determines your rankings. Though that process is complicated, you never want a directory listing to appear to be a second business.
  6. Mobile Sophistication: Think about strategies to specifically address the needs of mobile users. Access of local directories on mobile devices is rapidly increasing, up from 6% to 27% year-over-year between December 2011 and December 2012. Compare that to a rise from 7% to 15% for the Web as a whole. For local, then, mobile is incredibly important.
  7. Improve SEO by Looking Offline: Great SEO is not just about rankings. It’s about looking at offline behavior of your customers. Think of ways to measure offline behavior by people who found you on the Web through your SEO efforts. Regarding online behavior, what do your customers do after the click-through?
  8. Who is Visiting, & When? When assessing your SEO campaigns, look not just at how many people are visiting your site, but what their locations are and what time periods experience the heaviest traffic. This research will allow you to integrate your SEO into a general online marketing strategy. Consider adaptations to frame your SEO strategy within the context of site visitors. If the visitors are not from the locations or timeframes best for your business, adjust your strategy.
  9. Social Media’s Influence on Local Presence: Consider Facebook’s stats on local businesses and how important they are for your online presence: 645 local business Facebook page views each week, with 70% of people liking one or more local business(es). Per Facebook’s Dan Levy, think of social as an extension of your offline efforts. Make social “word-of-mouth” as easy as possible.
  10. Start a Conversation: 1999’s The Cluetrain Manifesto discusses how the business world changed from conversation (as it had been historically) to more of a one-way soapbox for most of the twentieth century. Now with the Web, it’s changed back to a two-way discussion. Focusing on this mutual exchange with customers is called “conversational marketing.” The following tactics can help to start a conversation with your audience to promote engagement through your online presence:
  • Make sure that your business has a strong, quality presence on Twitter, Facebook, and Google+; also consider LinkedIn, YouTube, Flickr, and Instagram. Monitor your profiles and pages closely. You may want to implement a social media policy for your employees that delineates what’s acceptable and what’s not regarding discussing their jobs.
  • Blog regularly. It’s not just a voice-box but a great central hub to tie together the content on your social media as well.
  • Use the social media as more than simply as a promotional platform. Filter for any mentions of your brand. Discuss topics that draw in interaction, such as questions and polls. Don’t just advertise.
  • Use tools such as Klout and Kred, and study your analytics – not just your general social presence but how much social traffic is hitting your site.
  • Young does not mean wise when it comes to social. Don’t entrust your social image to a college intern. Social media has serious potential. Don’t let it be sloppy or careless. Have similar policies in place for social as you do for you website and business in general. As you train your social manager, focus specifically on the importance of public relations, not just on the functionality of social sites.
  • Though the term “social media expert” is often viewed as silly, make sure that whoever is handling your social knows what they are doing. It’s like everything: familiarity and expertise can enhance your business’s image.

Outside-the-Box Attention Grabber #2: Cryptic Muttering Audio Track

It’s always helpful to build a sense of mystery into your site. A great way to build a sense of enigma is with disoriented, unintelligible muttering for the first 5 minutes a new visitor hits your site. The muttering track should not have anything to do with your business – or for that matter, with any element of reality. To disturb and bewilder is to build toward the sale. Here are three sample directions the muttering could go:

  • Free-verse poetry featuring 1970s hockey scores between teams that don’t exist
  • Snippets from the third chapter of Wuthering Heights read backwards
  • Rapid-fire political rants in which each word is from a different language.

Conclusion:

Succeeding with local SEO (and you could do that with Superb Internet) — is challenging, but it’s a step-by-step process like anything else: Consider the parameters of the 7 Pack and how to get your business into it; add yourself to directories, and be sure to always use the same details. Get specific about users, such as where they’re accessing your site and where they’re located. Cater to mobile visitors, and incorporate offline behavior into your understanding of your online presence. Get more sophisticated and integrated with your social approach, and do your best to start conversations. After all, you don’t have to do all the work!

Next up: International SEO (Part 2). Then we’ll discuss what content marketing is all about (Part 3).

by Kent Roberts and Richard Norwood

What’s the i2Coalition, Part 2 of 2: Internet Infrastructure Coalition … Plus Some Jokes

 

English: Availability of 4 Mbps-Capable Broadb...
Availability of 4 Mbps-Capable Broadband Networks in the United States by County (Photo credit: Wikipedia)

This is, as you might imagine given the title, the second in a 2-part series. The reason we’re covering the Internet Infrastructure Coalition (i2Coalition) in some detail is because we are a member of the group and we believe in the values it is dedicated to uphold.

Politics can sometimes be divisive and volatile. However, if you believe fundamentally in liberty and the ability of individuals and companies to make their own decisions online, it’s not difficult to agree with the parameters of the i2Coalition. Our membership places us in good company among Internet heavy-hitters such as Google, Parallels, cPanel, and a slew of top registrars, data centers, and hosting companies.

Please consider what it means for us to stand up for the Open Internet in this way, and that becoming our client or continuing as one means choosing a company that is dedicated to upholding our, your, and all Web users’ Internet freedoms. We like the Internet, generally speaking, the way it is. We don’t want interference to break down its efficient and economically prosperous free-flow of information and resources.

Looking Back & Moving Forward

The first part in this series was on the Open Internet, as defined by the Federal Communications Commission (FCC) – which refers to it, in brief, as “the Internet as we know it.” You probably recognize the FCC as the US federal agency that governs mass media. It’s important to note that the FCC no longer determines the regulations for online copyright: intellectual property online is, instead, the domain of the Department of Homeland Security (yes, you read that correctly).

In the last article, I discussed the three stipulations that are used by the FCC to delimit the Open Internet. The rules are not for individual consumers; rather, they are a simple and basic way to provide guidance for how broadband providers must treat clients and traffic. The codes govern both mobile (ie MiFi, or a mobile hotspot) and fixed Internet (a typical home or business network). In review, here are the FCC’s 3 rules:

  1. Full Disclosure: A company that offers broadband service must make its policies and procedures freely available. These elements of its business practices include the following: a.) general overview of how it manages its network; b.) general overview of how its network performs; and, c.) the terms and conditions of how it functions in commercial relationships.
  2. Anti-Censorship: A broadband firm is not permitted to prevent users from accessing anything online that is within the confines of the law – including apps, content, and downloads. Machines that aren’t dangerous to the network also cannot be restricted. Specific to mobile service, it is not acceptable for broadband companies to restrict access to any online location or to any service that provides the same service as their own video telephony or voice platforms.
  3. Anti-Discrimination: All broadband users must be granted the same ability to visit and interact with whatever online materials they so choose. The flow of traffic must be non-discriminatory. An example of a problem in this regard is when certain sites and online apps perform at a decreased level – at a lesser speed or diminished performance quality.

The Internet Infrastructure Coalition is concerned with the Open Internet because of how these rights (of users) and responsibilities (of Web providers), broadly speaking, are under assault by legislation in the US federal government. We want the Open Internet to remain in effect. A closed, filtered, or censored Web is not how we think the online world should operate; unfortunately, not all individuals and entities agree with us, which is why it’s such an important issue to understand and discuss.

Also, again, there are two sides to every argument. I will look at the other side, then, so we can get a broad view of the subject. To do so, I’ll take a look at perspectives from citizens who don’t want the Internet to remain open (a continuation from Part 1):

Why the Internet is Dangerous, Perspective 4:

“I once saw a baby go online for the first time. The baby, granted, already had a pipe in its mouth and was wearing a bowler hat, so it was kind of a strange baby – and it might have even been a demon. Still, the baby — four months old, but big for its age at 6’4” and 260 pounds — logged onto the Web (this was in a laboratory in Mountain View, California) and went straight to Google. There, it searched for several different topics geared toward self-improvement and development of a world hierarchy led by an army of surly, opiate-addicted, and exceptionally large infants. Four hours later, it had created an Internet worm that it used to phish for its dinner for the next twenty-eight years. Then they kicked it out of the lab. Down with the triple-W!” – Jacob Davis, Pierre, SD, USA

The i2Coalition: Basic Mission

Companies that make up the infrastructure of the Web are concerned about recent adjustments toward governance of the Web on the part of the US federal government. Web copyright, as mentioned above, is now under the auspices of the Department of Homeland Security (DHS) via the 2009 National Infrastructure Protection Plan (NIPP) – and that change has generated crackdowns.

Per the i2Coalition, the new way that the Internet is regulated is a major threat to the Open Internet. Congress, it says, is “drafting laws that subvert due process and bring great risk to U.S. based web hosts and their clients.” Essentially, having copyright handled by an executive branch department that was founded to combat terrorism creates a situation that is inflexible and allows for knee-jerk arrests and unfair seizure of websites.

The DHS says that it conferred with “private sector entities,” along with various governmental agencies and departments, to draft the NIPP. The i2Coalition, however, argues that it is being ignored on issues that will have massive impact both on the ways it does business and on the Internet as a whole.

Members of the i2Coalition could be instrumental on steering regulatory committees toward viable pathways to answer legal concerns. The association believes the viewpoints of its members on what proposals might have negative consequences are crucial to allowing the industry to function coherently.

Why the Internet is Dangerous, Perspective 5:

“One time I went to a website, and they stole money from me. I gave them my credit card information, and instead of charging me $17.95, like it said on the site, I was charged $18.95. I called those fraudsters over 7000 times over the weekend. Their customer service office wasn’t open, but I don’t give up easy. I just kept leaving messages. Their system kept accepting them. I guess they don’t monitor their voicemail over the weekend, so they were basically holding my money hostage for over 48 hours. Then I created a slam site, reported them to the Better Business Bureau, and vomited in a paper bag and mailed it to the owner’s mother – I found her online. What a pain. Now I just keep pre-filled vomit bags in stock so I have one on hand if this happens again.” – Dirk Ventura, Tierra Verde, FL, USA

The i2Coalition: Public Policy & Membership

Now let’s talk about specific policy statements set forth by the i2Coalition. The coalition believes Internet freedom, transparency, and non-interference allow the Web to function most effectively as a segment of the US and world economy. It also believes the Web, if allowed to operate broadly and within an environment characterized largely by self-governance, is fundamentally positive to the nation and the international community.

The group’s “core principles” are six-fold:

  1. Incorporating a variety of stakeholders in the development of laws and codes, with all major affected parties helping to determine what Web controls make sense
  2. Allowing the market to be a determining factor in the creation of policy, so that the Web is understood and governed holistically rather than hierarchically
  3. Adopting a lawmaking and code-enforcement attitude that gives the Web the ability to evolve, change, and flourish as new technologies are released
  4. Protecting individual liberty, privacy, and openness
  5. Involving both the public and private sector leaderships to engage in mutually beneficial policymaking
  6. Advocating that private entities utilize best practices so that all parties’ goals can be simultaneously achieved.

Why the Internet is Dangerous, Perspective 6:

“I remember the first time I saw a calculator. I said, ‘Mary’ – that’s my cocker spaniel – ‘Mary, it’s just a matter of time before I have to look at some guy’s head with its pie-hole open, spouting off on why his favorite sports team is better than mine. Mary, sadly, is now deceased. But my passion to ensure as many pie-holes as possible stay shut lives on. Let’s close the Internet, the libraries, the mouths, and the minds. Then let’s all have a barbecue at my place and forget about it. I’ll make coleslaw.” – Chester Ford, Bowling Green, OH, USA

Conclusion: Membership & Involvement

The i2Coalition needs support from both industry players and the public to achieve its aims. If you agree with the concept of net neutrality or “the Internet as we know it,” joining forces with the group is one way to make your voice heard.

If you’re interested in membership, you can provide the organization with your contact information; the organization will then be in touch to complete an application; or you can fill one out yourself now. Involvement with the i2Coalition is not just about policy initiatives the group currently has in place. The group also generally wants to, via integration and consideration of the ideas set forth by member companies, “find our collective voice as an industry.”

Keep in mind also that the i2Coalition is not just about membership. It also seeks to involve the public in the Open Internet debate. An example is its petition to the Obama administration to listen to the Internet infrastructure industry and its concerns related to Web regulations. The petition has its basis not just in vested interest but in the skills, expertise, and experience of member organizations. Interested parties can sign up to receive email updates as well.

by Kent Roberts and Richard Norwood

IP Backbone, Server Location, Distance Delay, and Romancing Your Hardware

 

This image was selected as a picture of the we...

You’ll note that on the front-page of the Superb.net site, we mention our “coast-to-coast IP backbone.” We mention this prominently because we know how crucial IP location can be to the success of the websites using our services. Let’s look at why.

IP addresses identify a machine accessing the Internet. For an end-user, it is associated with the device with which the person (well, or bot, such as Google’s crawlers) is accessing your site. It can refer to a PC, for instance, or a router for a network, or even a mobile device. In hosting, it refers to the server that is delivering the data, that is answering the request from a user and responding with the page and/or content the person is trying to access.

This article will gather and distill information on IP addresses (or Internet Protocol addresses) so we can better understand how they relate to hosting and the Web generally. Having a strong IP presence can be crucial to delivering the Web quickly and efficiently to anyone visiting your site – and to accessing the network yourself for administration, internal usage, and interaction with your clients.

Specifically, the physical location of a server can cause distance delay, latency related to how long it is taking for the request to be received, processed by the server, and fulfilled to the end-user. Minimizing distance delay, means choosing a host that has servers near your primary clientele. Search engine optimization can also be affected because Google takes into account the location of an IP address in SEO rankings.

For this article, I referenced pieces from the Massachusetts Institute of Technology, Web SEO Analytics, Binary Turf, Service Assurance Daily, and About.com.

How to keep your server happy #1: Never just think of your server as “my server.” Call it by name – by its IP address (or its host name, but that seems unnecessarily complicated). The server has a unique identity, and it wants you to treat it that way. An unhappy server is a server that feels anonymous, like it could be any server. Never forget your server’s IP or, for that matter, your anniversaries with the server. Bring it out to dinner. Treat it right. Put stickers on it that say “#1” and “Champion” and “I Love You.”

IP Addresses & Host Names

There are two basic ways to refer to any server: IP address and host name.

  • What’s an IP? It’s a series of numbers divided into four sections by dots (that’s periods, for those of you who haven’t been exposed to the hip new web lingo). The first section or first two sections of numbers designate(s) the network of the device. For example, one of Google’s IP addresses is 74.125.224.72.
  • What’s a host name? Thanks for asking. Instead of numbers, a host name is the name of the device, followed by your domain name. So perhaps you have a server called worldsbestserver.schoolofhardknocks.edu.

The Domain Name Service (DNS) turns host names into IP addresses and IP addresses into host names. For instance, when you request a certain URL, it switches the URL to the IP so it knows what server to access to fulfill your data request.

You may be able to pull up Google, with the IP mentioned above, directly by going to http://74.125.224.72/ (skipping the DNS server and going straight to the server itself), but that will only work for certain locations, based on the location of your IP address. Entering an IP to access a page can work because the IP and the URL are essentially one and the same: they both refer to a machine on which data is originating and being received from other web-connected devices.

How to keep your server happy #2: Tell your server that you want to grow old with it. Tell it you’ll never perform brain surgery on it to improve its performance. Your server wants you to know that it has feelings, just like people do. If your server looks bored, give it something to do. It doesn’t matter what the task is. Your server just wants to process data all day and all night. It also likes to knit and to hear Kenny Chesney blasted through the speakers of a boom-box you bought at a yard sale.

Specifics on the IP Address

All devices that can connect to the web – cell phones, computers, tablets, servers, whatever – have an IP address. This address is made up of four numbers separated by dots, as stated above. Each of those numbers ranges from 0 to 255.

Let’s look at specifics for MIT as described in that article. One of the servers at MIT is 18.72.0.3. Either the first two parts or the first part of the IP can refer to the network, as discussed above. In the case of MIT, it’s just the first part. The 18, then, signifies the MIT network. The rest of the IP address points to a specific computer or server within the MIT network. It’s similar, in a way, to subdomains of sites (don’t think about that too much – just talking about the main part and sectioning part here, folks).

You might notice that these numbers range from 0 to 255 – which at first seems kind of arbitrary. Actually, though, 256 (the possible number of options including the zero) is 8 cubed. The IP system, then, is compiled of four 8-bit binary numbers (each of them referred to as an octet). The entirety is a 32-bit binary number.

How to keep your server happy #3: Your server does not enjoy it when you surround yourself with other servers. This makes the server extremely jealous. If you must use other servers for your business, sit down with your server beforehand and explain to it the principles of change and growth and how important they are to success. Your server may complain, but it will understand – because above all, it loves and supports you.

Server Location & SEO

People often make the mistake of thinking that the virtual environment of the Internet is cleanly separated from physical reality: sure, servers populate all the information, but as long as the servers are functional and fast, everything else is in the content. This, however, is not the case. Google and Bing both use geographical location of the device answering requests for your site (your server) to determine your rankings.

The location of the server is especially important if your TLD does not designate your country/region and if you do not activate Geographic Targeting within your Google Webmaster account. Example TLDs that do not specify location are .com and .net.

Web SEO Analytics mentions their extraordinarily high SEO presence for Romania-related searches and generally for searches conducted from Romanian IP addresses. This presence is exemplary of the power of where a server is positioned on the globe, because that’s the nation where the WSA servers are located.

How to keep your server happy #3: Never give it a bath. Baths are terrible for servers. They hate water. Plus, if you threaten to give your server a bath, it will cry. Servers hate crying more than anything else, with the notable exception of sneezing.

Location & Faster Page Loads

You are probably aware that latency – defined as delay within a system, in this case the Internet – is a major factor in keeping your audience happy. You may also be aware that latency or page load times affect your SEO as well. Latency will be affected by where your servers are located – so this aspect of performance represents not just speed, but a secondary impact on your SEO rankings.

The importance of an IP backbone that is closely integrated with your clients’ locations is that you can answer requests quickly because you’re nearby. The difference between load times throughout a single home country will be minimal and for the most part unnoticeable. However, if servers are located on the other side of the Earth, you can quickly run into latency issues.

Why does latency matter, again? Well, really it’s because of UX. Google and Bing will thank sites that quickly load pages for visitors because it represents a better user experience, a better effort to quickly dispense information to those requesting it. Plus, UX relates directly to customer satisfaction. If your latency is high, customers will become discouraged and go elsewhere.

How to keep your server happy #4: Take it on a vacation. Many owners and leasers of servers never consider taking the server out to a place it’s never been before. There’s nothing like running your fingers through your server’s hair on a beach in the Virgin Isles. Ah, can’t you smell that salt air now? Your server enjoys wearing tight-fitting sunbathing outfits but does not like to scuba dive or snorkel. Go underwater yourself, and tell it what you saw. Oh, and no sunscreen for your server, except on its nose.

Types of Latency

Latency is a complex topic. There are actually a number of different factors that will slow down the flow of information on the web. Latency on a network is broken up into the following five components:

  • Distance delay
  • Serialization delay
  • Queue delay
  • Forwarding delay
  • Protocol delay

As you can see, there are many aspects of the web that can impede your ability to quickly deliver quality content and information to your visitors. Location of your servers is a simple way to improve the latency and keep your customers’ UX as fast and relaxing as possible. It is probably obvious that distance delay is the form of latency we can address with geographical location.

Distance delay, according to Service Assurance Daily, is the delay caused by the distance between the two machines that are communicating on the web (typically the user device and your server). This type of latency can majorly impact the performance of applications that have to interact numerous times with your server, each time creating hindrances to your network’s ability to interact quickly and smoothly with all users.

How to keep your server happy #5: Give it everything it ever requests. Many servers are needy. You have two possible responses to server neediness: give it everything it asks for, or complain and debate with it to determine if what it’s requesting is really required. Trust me: it’s easier to just give the server everything you own. It’s more efficient that way, and the last thing you want is a vindictive court battle with a machine.

Summary & Conclusion

Server location is simple really, which is why it’s not hard for Superb Internet to know we need an IP backbone: the backbone both makes it easy for you to access us and for your customers to access your site. Remember, your SEO from server location is one thing. Latency, though, in the form of distance delay, will also affect SEO and can greatly enhance all users’ experiences on your site. Plus, you yourself will experience decreased latency if your servers are nearby.

by Kent Roberts and Richard Norwood

Behold the Dusty Corners of the Internet

Today I’m taking a nostalgic look at the way the internet looked back in the as far as I could dig. Heck! even Digg has changed, so it doesn’t take much to become a relic of the internet.

Internet archaeology: behold the most hilarious abandoned websites

 
Internet archaeology: behold the most hilarious abandoned websites | How to Grow Your Business Online | Scoop.it

From www.wired.com – Today, 5:15 AM

There are still some corners of the web that look like they’re stuck in 1999 — and that’s a good thing.

Knowing these artifacts exist can actually be a comforting reminder of the internet that once was…

The Opte Project

 



 

From www.opte.org – July,2003

These maps are built off of our database using two different graphing engines: Large Graph Layout (LGL) by Alex Adai and Graphviz by Peter North at AT&T Labs Research. Each graphing engine produces wonderful displays, but they are only as good as the data and graphing language we provide. You can find our test images and some well produced full Internet maps…

This is the earliest graph I could find of the internet, a simple render of the internet structure off it’s backbones and IP addresses. Obviously there is some information missing, but, still fascinating to see the apparent simplicity of the internet in the early 2000’s.

 

The World Wide Web Around Google 2004 | Wikimedia Commons

 
File:WorldWideWebAroundGoogle.png - Wikimedia Commons | How to Grow Your Business Online | Scoop.it

From commons.wikimedia.org – July 2004
Created by Chris 73 | 18 Jul 2004 (UTC) using TouchGraph GoogleBrowser V1.01, which is based on the related function of google. Check out the tool yourself and learn some amazing new ways for visualizing your website connections on the web!

Personally I use Touchgraph for visualizing my social connections on Facebook, and find it very useful for redefining where my next focus should be when I start networking again. For webmasters, I expect the same thing should be possible, especially when considering your focus for Search Engine Optimization (SEO).

by – Juliana

 

 

 

What Social Networking Sites Do You Use?

I’m often curious as a webmaster to learn where my audience is hiding out on the internet. Why is this important? Why not just say “Facebook” and be done with? Well, I often find it easier to write and create content if I truly understand my audience. Recently I’ve been curating content based on where our favorite tech nerds hideout, in the hope that we can infiltrate [Mwahaha!]

No, seriously, we want to help you find out what really interests you! So I’ve been digging:

 

What social networking websites do you use? | ask.fm/MrNerdCracker


What social networking websites do you use? | ask.fm/MrNerdCracker | How to Grow Your Business Online | Scoop.it
From ask.fm – Today, 3:59 AM

Facebook, Twitter, Youtube, Wattpad, …

Wait a minute… Wattpad? I’ve never heard of it. MrNerdCracker is a Gamer, Youtube Partner, Dubstep Artist, Anonymous Supporter, and Creator of GazMazkDubstep. I’m interested in learning more from anyone who’s made it to YouTube Partner status as a source of sideline revenue. I’ll be checking out his channel and this Wattpad thingy.

 

Wattpad API: A Social Platform For Storytellers


Wattpad API: A Social Platform For Storytellers | Learn about Hollywood Industry | Scoop.it
From blog.programmableweb.comToday, 4:25 AM

ProgrammableWeb.com keeps you up to date with web mashups and APIs: what’s new, interesting, useful and important. Hundreds of mashups and APIs. Contribute, search, view, and chart them.

…so Wattpad provides an exciting tool that connects talented writers with a community of keen readers.

Ever heard of Sodahead? I find the subject matter engagingly distasteful. A great place to lurk and find people arguing with brick walls and getting in hot debates over fail hot topics of the internet. For me these niche social sites are far easier to engage with newcomer traffic to either my website or someone else I’m thinking of. My networks in Facebook remain relatively stale and don’t draw much needed fresh traffic to my websites.

The trick is to find a place where you can engage in conversation with random readers. I’ve found that Google Plus is gradually gaining the edge here, especially now that they just announced Google Plus comments can be automatically imported into your blogger site!

Google+ Comments Can Now Be Added To Blogger Based Websites | bergizmo


Google+ Comments Can Now Be Added To Blogger Based Websites - Ubergizmo | How to Grow Your Business Online | Scoop.it
From www.ubergizmo.com – Today, 4:00 AM

Ubergizmo Google+ Comments Can Now Be Added To Blogger Based Websites Ubergizmo It looks like Google is wandering in to Facebook territory, the latter has a comments system that websites owners can add, now the internet search giant has brought out it’s version…

WAAA! Amazing, I’m just going over to my blogspot sites right now to implent the new comment system. I’ve found that there are a few useful little gimmicks to owning a Blogger account that haven’t yet been implemented into the WordPress system. I’ll be keeping an eye out for socialized integration  G+ for WordPress if they can be implemented on par with Blogger, and keep you posted here.

by – Juliana

 

 

How to Aggregate Content for Your Website

Webmasters, where do you stay ahead of the curve with developing new content for your website? You may want to take a look at the resources I collected for you today. The first, by Scott Cowley is an invaluable resource of algorithm based websites that will find you the latest news, scoops and trends to fit your tastes or niche market.

Algorithm-based Content Aggregators | ScottCowley.com


A Little List of Algorithm-based Content Aggregator Websites - ScottCowley.com | How to Grow Your Business Online | Scoop.it

From www.scottcowley.com – Today, 8:25 PM

Excellent list of algorithm-based content aggregators, including hybrids with voting or editorial components. These are the best of the best tools for content marketing, curation and PR.

Facebook launch their own version of tools for the web, with a family of apps for android, similar to the native Google apps family. This aggregates all your Facebook news, email, VoIP and IM services onto the home page of your Android.

Facebook Home: More Disruptive Than You Think | Forbes


Facebook Home: More Disruptive Than You Think - Forbes | How to Grow Your Business Online | Scoop.it

From www.forbes.com – April 9, 1:03 AM

TIME Facebook Home: More Disruptive Than You Think Forbes Second, and arguably more important than an elegant design, Home has the potential to shake up relationships between carriers, mobile software providers, advertisers and consumers…

Forbes present an unbiased introduction to the family of Facebook apps called “Facebook Home” meant to aggregate all your mobile browsing into one place.

“Who, after all, wants their entire phone dedicated to Facebook all the time?… And who wants to have to click through Facebook’s interface before getting to other apps you use, such as Twitter or the web browser?” – wrote Jim Edwards, a deputy editor at Business Insider who is also a Facebook investor. Social Media sites are a great way of seeing what your friends and relevant market are talking about, however they are notorious for not carrying the original credit. Which is where the next piece comes in, by Andrew Schulkind on how to give due credit to your sources.

 

How To Share Others’ Content Fairly | Business 2 Community

Scraping vs. Aggregation: How To Share Others’ Content Fairly | Business 2 Community | How to Grow Your Business Online | Scoop.it

From www.business2community.comToday, 1:11 AM

For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble.

Juliana Payson‘s insight:

What is the difference between scraping and aggregating? Andrew Schulkind goes on to refine those differences, and this is something that would make the web a much cleaner place to be in terms of rehashed, re-spun content. Scraping is a method of gathering content from various sources, frequently without attribution, and building a web page around that rehashed content. The content is usually re-spun in low quality ways that don’t add value to the reader, and it’s objective is usually as a way to sell advertising.

Do you have favorite tools for discerning your content publishing rosta? Let me know in the comments and I’ll add it to the post –  Juliana