Tag Archives: Facebook

SEO Basics, Part 3 of 3: 10 Tips to Understand Content Marketing … Plus Some Jokes

 

Google's Sam Sebastian Keynote at Content Mark...
Google's Sam Sebastian Keynote at Content Marketing World

This piece is the third and final installment in a series on search engine optimization (SEO). The first two parts of the series focused on optimizing toward specific geographical areas – local (Part 1) and international (Part 2). This final article will center on content marketing and why quality content is so important – because informative articles are much of what’s used these days to gain search engine prominence.

Our focus over the years has started to turn toward social media and its ability to aid “conversational marketing.” Content marketing and conversational marketing are in a sense one and the same. Quality content generates quality conversations. If people like the information and entertainment you are providing through your website and promoting through social media, they will be likely to share it with others and more likely to trust and engage with your company – resulting in higher sales.

Content is not just about conversation, though. It is also about getting the attention of search engines. The SEO packages we offer at Superb Internet (alongside web hosting, colocation, and other services) all include, as a core component, the production of quality content. This is because the search engines will give you higher prominence if you are adding strong, original copy to the Internet. “Content is king,” as they say, not just because it makes you more relevant on Facebook and Twitter, but also on Google, Yahoo!, Yandex, and other search engines.

Google Authorship will further integrate social and search by combining its search engine with author-specific tags tied to its social media arm, Google+. Essentially, the relevance of your content, the prominence of the writers or “authors” on your site, and the extent of the conversation your material generates through social media will form a trifecta that determines how high you rank various places online.

Marketing, like all aspects of interaction, is adapting to fit the new expectations of an audience that is increasingly surrounded by digital media and the ability to rapidly share ideas, information, and entertainment with friends and business associates. What has resulted is innovation, but also a sense of confusion about exactly how to meet the needs of new communication tools and sensibilities. Today, then, let’s explore what content marketing is all about and why so many businesses are implementing it.

Before I get into that, though (following up on the format I established in the first two parts of this series), I will present a couple more non-traditional approaches that can increase stickiness on your site. Below is the fifth such Attention Grabber to help you stand out online and give your site’s first-time visitors a great immediate impression.

Outside-the-Box Attention Grabber #5: Baby-Friendly Sounds & Swirling Colors

Have you considered making the landing pages to your website more baby-friendly? Babies now represent 28% of online traffic, and needless to say, they have difficulty understanding traditional sales pitches, preferring happy sounds and swirling colors. Be sure to incorporate these elements into baby-friendly pages:

  • A delicate balance between soft, cloudy pastels and bright, bold hues: babies are easily bored, so ensure visual diversity
  • Advisable sounds: laughter, rain, cat-purring, nonsensical doting grandmother noises; inadvisable sounds: screaming, cackling, explosions, and growling.
  • Always be closing: Make it clear in your terms and conditions on the landing pages that if the baby blinks twice and smiles, s/he owes you $39.95 per month, due in full when the baby turns 18 years old.

10 Tips to Understand Content Marketing

The following 10 tips can be helpful in your efforts to drive traffic to your site by generating quality content that gives you a lift on Google. My main objective here is to convey a broader understanding rather than a specific systematic approach.

  1. How Content Brands Your Company: As Frank Strong of Copyblogger notes, we tend to think of a brand as the name of a product or service – but that isn’t really what it is. A brand is a perception of the product. The perception is, simply speaking, a combination of the image in statements made by the company (as developed by content marketing, TV and radio advertising, etc.) and user interaction (as developed by conversational marketing such as social media, user-generated content such as third-party blogs, reviews, word-of-mouth, etc.). Content marketing allows you to grow and change people’s perception.
  2. Contributing Value: In everything you do with content marketing, think about how the information might be useful and/or enjoyable to your audience. This article, for example, is intended to get across information while also occasionally being silly – so it aims for fun and functionality at the same time. Content marketing is, in a sense, one and the same as conversational marketing because you are attempting to strike a chord with your audience. That way, people want to discuss your business with their friends, and their experience is more memorable. “Content is currency – something we trade for our audience’s attention,” says Strong. Offer value to receive value.
  3. Non-Traditional Advertising: Reaching out to your audience through online content is an alternative to traditional advertising; according to Social Media Today, that’s a good thing. A 2012 Nielsen survey found that 92% of people trust recommendations from friends, and 70% trust online recommendations by strangers. Compare this to 47% trust in TV and magazine ads, and 46% trust in newspaper ads. Getting a conversation started online is a point of access where consumer trust is high.
  4. “Too Much Information”? Usage of smartphones has expanded rapidly, and this has made a major impact on how much users search for information. In 2010, about 1/3 of Internet users owned smartphones; at that time, the average person searched 5.3 online sources prior to buying a product. In 2012, that figure became more than 50%; the number of sources checked almost doubled to 10.4. Make sure you have plenty of content to meet that growing need. And always think in terms of customer needs, per Jay Baer’s concept of “Youtility” (you, not me) and how help wins out over hype online.
  5. Success with Consumers & Businesses: By the time a consumer gets to your website, s/he has made it about 70% of the way to a purchasing decision. Furthermore, per a survey by Roper Public Affairs, 80% of decision makers at businesses would rather read an article than view an advertisement to find out about a solution for their company.
  6. Bolstering of ROI: Content marketing does not disappear; rather, it is a business using the growth of its website to its advantage. Advertising campaigns – even online ones – are here again, gone tomorrow. Your own content, on the other hand, gradually builds and spreads your messages over time. You also get access to more people because of social media sharing. Additionally, per Social Media Today, a Kapost & ELOQUA study found that content marketing is three times more effective at lead-generation than is search engine marketing (SEM) such as Google AdWords, at 70% the cost of SEM.
  7. The Numbers Don’t Lie: Advertising Age conducted a survey of 600 marketing professionals. The results suggest that 12% of marketing dollars are now going to content marketing, with increases in those numbers during 2013. Perhaps part of the reason that number is not yet higher is because companies are confused about factors such as who should be in charge of content, exactly how to make it work, and how to measure its effectiveness.
  8. Difficult to Gauge Effectiveness: One thing to keep in mind about content marketing is that it is not always easy to figure out whether it is working. Of the marketers surveyed by Advertising Age, 8% said they were “very satisfied” with their understanding of the success (or lack thereof) of their content campaigns; 48% said they were “somewhat satisfied.” Keep in mind, that’s not as bad as it may at first appear: it just represents the general confusion as to how to measure whether content is working in a brand’s favor. The CMO of Target, Jeff Jones, says that the company’s webzine A Bull’s-Eye View is receiving over 100,000 unique visitors for each issue, which sounds great; however, “we don’t have a single metric yet, and we don’t have history to know its predictive nature.”
  9. Determining Who’s in Charge: One crucial component of quality content marketing is that it is consistent throughout the company. That means it’s necessary to have a single person who is responsible for the content as a whole. It’s also wise to have individuals, if possible, whose sole responsibility is to analyze possibilities, develop content, and determine whether campaigns are succeeding. Since best practices are still in their infancy throughout marketing as a whole, you need to create a strong infrastructure internally to ensure you are learning from your mistakes and getting better as you go.
  10. Strong Writing Backgrounds: Since the word “quality” is so vague, many folks don’t choose professionals to write articles for their companies. Larger companies are turning toward journalists in some cases – such as Coca-Cola, which according to Advertising Age has hired a former TV news reporter to assist with content creation for a stronger base in research and story-telling.

Outside-the-Box Attention Grabber #6: Middle of Nowhere WebCam

It’s always good to include a live feed from the middle of nowhere as a pop-up window on your website. New customers want to know that you are willing to go the extra mile to expose them to uninteresting as well as interesting content. Here are a few pointers:

  • Choose a location that is completely nondescript: no buildings, no plants, no human beings – just open space
  • Engage your visitors by popping up text – after 10 seconds – that asks, “Why have you not closed this window yet? There is nothing to see”
  • Pair the video with an audio track of yawning. This pairing has the power to make the visitor so bored and depressed that s/he is unable to leave your website.

Conclusion

Developing a strong content marketing campaign for your website is not a simple task. However, its effectiveness in building search engine rankings is obvious as Google, Yahoo!, and Bing gear their algorithms more and more to rewarding quality advice, information, and entertainment on sites. SEO is no longer just about link-building through directories. It’s about helping people find what they need online. If you make people’s lives a little easier, they will appreciate it and become more likely to want to do business with you.

That concludes my three-part series on search engine optimization (SEO). Check out Part 1 on local SEO and Part 2 on international SEO to get a better handle on the different ends of the spectrum for your business’s search efforts.

by Kent Roberts and Richard Norwood

Plesk Panel – Notable Features & Sausage Past

 

Português: Criando contas de FTP no Painel Ple...

A black hole exploit kit was used to invade many sites in the summer of 2012, all of which were thought to be running Parallels Plesk Panel. Many Plesk diehards undoubtedly considered turning to cPanel at the time, but Parallels believed it was in part an issue of people either not patching a security loophole or patching it but not changing passwords.

Either way, Plesk 11 was never vulnerable because of security improvements. Parallels got the word out. The brand has since recovered from the incident and remains one of the most popular options out there for server administration and website management.

This article takes a look at Plesk and what makes it a standout option as a server control panel. Granted, cPanel and Plesk have more in common than they do different. Those who are familiar with one control panel or the other will initially experience frustration finding where things are located, but features themselves are generally mirrored between the two applications. The standard differences between the two CPs is that Plesk is typically used with Windows, cPanel with Linux servers – though there is certainly crossover. Plesk is recognized for its ease of use, cPanel for its more consistent speed.

Sources used for this piece include a Justin Lee piece for Web Host Industry Review, a PC World piece by Lucian Constantin, and an anonymous piece for Web Host Gear.

Fun fact: The first Parallels office opened in Booth 7 of a Bob Evans restaurant outside Tulsa, Oklahoma, in 1974. The original intention of the company was to simply eat home-style pancakes and sausage links. When Parallels turned to technology, though, it quickly outgrew the booth, first moving to a large table (Table 4) and then to a full-scale office.

Plesk 11 vs. Plesk 10

Parallels stated when the new version of Plesk was released that it had made over 80 improvements to the previous version. The changes were made partially because of information from customers, and gauging from online forums, the improvements were popular with most commenters using the control panel.

Broadly speaking, the new additions to Plesk upgraded the technology and further optimized its performance, so that its speed has been improved both on VPS and dedicated servers (per Parallels). Features were also added to improve online presence. Free support is available with the purchase of particular licenses. All these changes were intended to help designers and hosts operate more easily and cost-effectively.

Note that the rest of this articles talks more broadly about Plesk. Some features discussed were added for Plesk 11, some for Plesk 10 (which of course are then a part of the new system).

Fun Fact: The first and most important decision the Parallels founders made once moving into the new office in 1998 was to purchase a sausage grinder. The executive team realized that if Parallels could master the art of sausage, it would never need to return to Bob Evans again (the company had been primarily maintaining its lease of Booth 7 due to sausage access). This strategy overlooked the strong role of pancakes, though.

Speedy Gonpleskes

Use of Linux  with NGINX can significantly reduce the drain on CPU and memory – up to 50%. This focus on speed is important for Plesk since it has a rap as not meeting the speed parameters of cPanel. NGINX comes as a default install on Plesk 11. NGINX inclusion means sites and apps will respond and load faster.

Fun Fact: Parallels outpaced rivals in the Great Tech Startup Sausage Make-a-thon (GTSS-MAT), the first event the company sponsored during its early days transitioning from the sausage & mixed meats industry to the tech development and hosting industry.

The Fully Present Control Panel

Parallels wanted Plesk to allow easier website building for its clients, so it standardly provides the Parallels Web Presence Builder with 10 & 11. This design means that a small business running Plesk can set up a website in similar fashion to the experience of using a CMS such as WordPress, Joomla, or Drupal. This tool can make it possible to set up relatively basic sites immediately without having to hire a designer.

The Builder app allows users to pull modules onto their site with a few clicks. It also can be configured to populate a business’s Facebook page with the design of the site and to push content to that page as well. Automatically creating a similar Facebook presence can be helpful to give a similar brand identity and message as exists on the site.

Web Host Industry Review suggests that this tool can be used by web designers initially to reel in customers, who can then later be upgraded to custom site design as desired. Though a site building add-on such as this is not as versatile as one created from scratch, it makes putting a polished site online quickly easier than it was previously.

Fun Fact: Again forming consistent parallels between its tech future and its sausage past, Parallels created the early Facebook competitor Sausagebook in 2005. Sausagebook was intended to be a site for “showcasing pictures of sausage and updates about the best sausage you’ve eaten lately.” The site is still wildly popular in Germany, where it is customary to use sausage preferences to establish personal identity (eg, a snapshot of sausage is required to get a driver license in the nation).

Intuitive Design

The Plesk GUI has been improved so that it is easier to find what you need to find. In other words, though Parallels focused heavily on performance and security with new versions, they also wanted to continue to bolster their stance as the most easy-to-use administrative CP. They are succeeding, because each version improves in this fashion, as seen between 10 and 11.

Multiple users can access one Plesk system simultaneously on 10 and 11. Additionally, the Administration Panel, which previously contained a broader set of features, now specifically focuses on Server and Account related tasks. The design changes from earlier versions generally make the system easier to use, navigate and understand.

Fun Fact: The new 2013 Parallels employee handbook outlawed the consumption of one piece of sausage by more than one employee at the same time. An underground circuit of communal sausage consumption was born. Its tournaments were round-robin, sparsely attended, and horrifying. Many tears were shed – and not just by the pigs.

More Secure, For the Pleasure of Your Privacy

Rather than being prompted to pick a password, Plesk now features passwords that are randomly assigned to you. Using randomization software by default to create the passwords on your behalf will make them much more secure. Randomizing means no one can grab elements of your personal life, for instance, that might be included in a password. Think of how it even separates you from the English language (if you chose an English password), and how it gets away from any “system” you use as a mnemonic to remember your passwords. Here’s a sample random password generator for use at any time.

Randomizing means you won’t have to deal with problems with passwords not working correctly because the generation system is more directly integrated into the Plesk system as a whole. Your server will be better protected because you will be using what technology does at its best – sort data and create unique (though otherwise meaningless) arrangements – to your advantage.

Fun Fact: The founder of Parallels, Chuck Hasselhoff (who constantly brags that he is the second cousin of The Hoff), used randomization to create all of his children’s names. He said he used the randomization software for this purpose “to prove a point” – though the exact point that he was trying to prove is unclear. When Chuck is asked what point he’s trying to prove, he simply replies, “That is the point.” Again, who knows.

FastCGI

Plesk’s Common Gateway Interface, FastCGI – like any CGI – organizes your system and makes it easier to manage by dividing your content between a variety of executables. Each executable is a file that has to feed through the CGI in order to make its way to your site, allowing a simple control of something that has a bunch of different parts. It makes managing a complex site easier, in other words.

FastCGI speeds up this process. It does so by separating files for easier management and multiple sites as applicable. In a shared hosting situation, this software means that a number of different sites can be housed within the same server but be distinct from each other.  It also means you have full control over how much of the system – bandwidth, RAM, and CPU – an individual party is able to use at any one time.

Placing limitations on one client means you can improve uptime for everyone. Everyone has to follow those guidelines, which is why shared hosting isn’t for everyone. However, uptime means your customers, overall, are happy – because their site is at least, well, functional and consistently available. You can also get down your churn rate (though keep churning that butter as fast as you can – otherwise Papa’s bread will be bland).

Starting with 10, Plesk became capable, when integrated with Cloud Linux, of implementing SecureLVE jail shell support. That essentially means that you can break down data into component slots of the system. Being able to compartmentalize data like that provides similar functionality to CGI applied at a micro level.

Fun Fact: Mr. Hasselhoff separates each of his children’s likes, needs, requests, and other personal attributes and affects into a system of file folders which he calls his Children Gateway Interface. He manages the file folders through a dozen executive assistants (which he calls his “executables”) to optimize the efficiency and strength of both his comprehension of his children, mental and emotional offspring administration, and family time.

To Be Concluded …

Plesk and cPanel are similar for your server and web admin control panel needs. Those above are a few highlights for what Plesk offers. Parallels has made strides in catching up with cPanel on speed and enhancing its UX. Again, though, you’re primarily looking at a Windows/Linux distinction between these two offerings.

Fun Fact: David Hasselhoff tweets his way into the worldwide heart, wait for it … right now.

by Kent Roberts and Richard Norwood

Behold the Dusty Corners of the Internet

Today I’m taking a nostalgic look at the way the internet looked back in the as far as I could dig. Heck! even Digg has changed, so it doesn’t take much to become a relic of the internet.

Internet archaeology: behold the most hilarious abandoned websites

 
Internet archaeology: behold the most hilarious abandoned websites | How to Grow Your Business Online | Scoop.it

From www.wired.com – Today, 5:15 AM

There are still some corners of the web that look like they’re stuck in 1999 — and that’s a good thing.

Knowing these artifacts exist can actually be a comforting reminder of the internet that once was…

The Opte Project

 



 

From www.opte.org – July,2003

These maps are built off of our database using two different graphing engines: Large Graph Layout (LGL) by Alex Adai and Graphviz by Peter North at AT&T Labs Research. Each graphing engine produces wonderful displays, but they are only as good as the data and graphing language we provide. You can find our test images and some well produced full Internet maps…

This is the earliest graph I could find of the internet, a simple render of the internet structure off it’s backbones and IP addresses. Obviously there is some information missing, but, still fascinating to see the apparent simplicity of the internet in the early 2000’s.

 

The World Wide Web Around Google 2004 | Wikimedia Commons

 
File:WorldWideWebAroundGoogle.png - Wikimedia Commons | How to Grow Your Business Online | Scoop.it

From commons.wikimedia.org – July 2004
Created by Chris 73 | 18 Jul 2004 (UTC) using TouchGraph GoogleBrowser V1.01, which is based on the related function of google. Check out the tool yourself and learn some amazing new ways for visualizing your website connections on the web!

Personally I use Touchgraph for visualizing my social connections on Facebook, and find it very useful for redefining where my next focus should be when I start networking again. For webmasters, I expect the same thing should be possible, especially when considering your focus for Search Engine Optimization (SEO).

by – Juliana

 

 

 

10 Questions to Ask Your Data Center

 

English: Inside one of Switch and Data's facil...

What do you need to know about a data center, whether using it for hosting or co-location? Above all, of course, you must know that your data will be safe and that support will be there when you need it. More specific questions should often be asked before making your choice. A number of important ones are listed below. (Additional good questions to ask if visiting the data center are, “Where is the restroom?” and “May I please have a promotional T-shirt to commemorate my visit?”)

For this piece, I looked at the perspectives of Barbara E. Hernandez of PC World and William Dougherty of Data Center Knowledge.

1.)    How physically secure are you?

IT security can be explored from two primary angles – virtual and physical. With data centers, since they will be the actual location of your servers, start out by considering the physical component. Barbara advises that data centers be housed in “a standalone building with at least a 20-foot, fenced perimeter and a secure, cool core of servers.” She recommends that the location not be directly adjacent to your office. It should also contain standard measures such as surveillance cameras and security guards. There should be two points of entry. Access should be granted by photo ID.

Employees at the data center should all be trained for emergency situations (rather than being reliant on managers or specialists). Emergency protocol should include the usage of back-up generators and immediate, crucial data back-up to another location. There should also be servers available at a different data center that can be made available if disaster strikes (such as a hot-air balloon crash or an organized infiltration by thousands of Romanian cyber-sparrows). The data center should receive electrical power from two different sources so that uptime is maintained in the event of a blackout or brownout.

2.)    What parts of the data center are concurrently maintained and fault tolerant?

As William argues, you want your data center to properly maintain its equipment, but you also need to know that while equipment maintenance is in process, fault tolerance is still in place. In other words, while that maintenance is underway, if the power goes out or hardware otherwise fails, are reasonable backup checks still in place?

In the event of a number of problems occurring at the same time, make sure you are protected, at least beyond a single redundancy (bare minimum, 2N or N+2). William writes, “Your critical IT infrastructure operates in a world where utility outages or equipment failures happen.” Make sure that you have multiple layers of protection.

3.)     How are you optimizing energy efficiency?

As we all know, energy efficiency is not just important to environmental sustainability – it is also a key way to reduce the cost of operating any high-power system. The management of the data center, according to Barbara, should always be open to ideas from customers and any new innovations that can minimize power expenditures. Barbara lists eBay and Facebook as frontrunners in this effort, forming a relationship with the utility suppliers for their data centers to enhance the effectiveness of their cooling technologies (“Blow on them every once in a while,” offered one official). “Granted,” she writes, “both eBay and Facebook probably have more clout than a small business, but your data center should be listening to all of its customers.”

Having the most up-to-date hardware can cut down on power costs as well. Newer, more energy-efficient models can reduce cost as much as 40%.

4.)    What are the data center’s average and maximum power densities?

In the early stages of the data center industry, facilities were not built with as high of power densities as they are now. These centers put more room between cabinets to allow for increases in density as needed. Data centers typically allow between 100 W and 175 W per square foot. Newly designed data centers tend to be built for a range of 225 W to 400 W per square foot.

That covers the square footage power capacities. The power density of an individual cabinet must be examined as well. A decade ago, as William points out, cabinets could have a 2 kW limit. Now, you want your rack to allow for 8 kW to 10 kW. Furthermore, this increase in density maximum is still on the rise. William advises, “Expect your required power density to climb and make sure your data center has the infrastructure to grow with you.”

5.)    How does your cooling system operate?

The core temperature of any room in which servers are placed should be between 68 and 75°F. Typically, about 50% of the overhead of running a data center is the cost of cooling it, per Barbara’s assessment. Even though it is so outrageously expensive to cool, many data centers overdo it, pushing the temperature below the minimum threshold of 68° (with the added bonus that the room can then also be used to refrigerate their groceries).

Many data centers now operate the climate control of their facilities through a control panel, with monitors and gauges throughout the buildings to ensure temperature is ideal and power bills are minimized.

6.)    How are you protected against the common regional natural disasters?

Wherever your data center is located, it can be a victim of a natural disaster – including hurricanes, snowstorms, tornadoes, earthquakes, and wildfires. William lists one possible devastating scenario: “the data center survives a massive earthquake, but utility power is still out with no estimated repair timeline.” You want to know, under such circumstances, the length of time that the facility can continue to supply power via its generators with the fuel it has on-site. Furthermore, does the data center have a number of different suppliers available to bring in extra fuel during an emergency?

Make sure that you fully comprehend the most likely types of emergencies that might befall the facility. Based on that information, develop emergency plans to mitigate risk.

Barbara’s commentary on this issue is also worthy of mention. She cites the 2007 power outage that brought down 365 Main’s facility in San Francisco. 40% of the data center’s customers experienced downtime that lasted for about 45 minutes. The problem in that case was that not all of the generators kicked on as intended. Eight were required for backup purposes, but only seven started due to a malfunctioning electronic controller.

What 365 Main’s clients learned from this, says Barbara, was “to find out how a data center plans to notify customers in an immediate emergency, keeping them apprised of latest developments and the status of their company data or services.”

7.)    What skills and training do the remote hands and eyes team have?

Servicing of your hardware will need to occur at regular intervals. There are two ways to perform this maintenance, says William: visiting the data center yourself or taking advantage of the data center’s remote hands and eyes technicians. You probably do not want a security guard performing this task, as sometimes occurs. The remote hands and eyes team should consist of individuals with IT credentials. You want to know what the requirements are for attaining that role. Speak with the person in charge of daytime and nighttime support. If a remote team is credible, your physical closeness to the data center’s location becomes less of a concern (if not, always be within a 400-meter radius of the facility, and wear your binoculars).

8.)    What is the Data Center’s virtual to physical machine ratio?

How virtual is the facility? Virtualization is a good way to reduce your expenses. Barbara points out that a ratio of four-to-one allows server expenses to break even. However, the majority of servers can support as many as a dozen virtual private servers (VPSs). Maximizing virtual possibilities means higher efficiency regarding hardware, power, and rack space – so its cost-effectiveness is manifold.

9.)    How frequently are generators load tested?

Load testing of generators is expensive – both because the equipment for testing is costly and the high amount of fuel used, says William. Data centers sometimes use a power outage itself – which is obviously not a test situation – to check if there generators can handle loads or not (which is also not a good time to load test a clown car). This routine maintenance is essential so that generator issues are discovered prior to emergency situations. You want your facility to give each generator an extended load test every quarter at the minimum.

10.)    How is the data center certified, and is it audited each year?

Certifications are a simple, standardized way for a data center to provide you with credentials. As William states, “This information is invaluable because it represents an independent analysis of the facility’s quality, reliability and security.” If your website takes payments, for instance, you want your data center to be PCI-DSS compliant. Financial firms require SSAE 16. If your business is green-friendly, the LEED Gold and Energy Star certifications are crucial. Verify your data center is legitimate by asking for documentation of any certifications they claim to have.

Conclusion

Comparing datacenter options is a rigorous process. Knowing some crucial questions to ask can keep your data in safe hands even if it is not at your own immediate fingertips.

When reviewing whether a data center is the right choice for you, first, look at its physical security components. Then consider the relationship between concurrent maintenance and fault tolerance, along with its energy efficiency. Ask about its power densities, cooling systems, and contingency plan for natural disasters. Know the skills of the remote hands and eyes team, the virtual to physical ratio, and the load testing schedule for the generators. Finally, check on certification and auditing. Once you have all this information, you will have performed due diligence and are prepared to make a wise decision for your IT infrastructure.

by Kent Roberts and Richard Norwood

How to Aggregate Content for Your Website

Webmasters, where do you stay ahead of the curve with developing new content for your website? You may want to take a look at the resources I collected for you today. The first, by Scott Cowley is an invaluable resource of algorithm based websites that will find you the latest news, scoops and trends to fit your tastes or niche market.

Algorithm-based Content Aggregators | ScottCowley.com


A Little List of Algorithm-based Content Aggregator Websites - ScottCowley.com | How to Grow Your Business Online | Scoop.it

From www.scottcowley.com – Today, 8:25 PM

Excellent list of algorithm-based content aggregators, including hybrids with voting or editorial components. These are the best of the best tools for content marketing, curation and PR.

Facebook launch their own version of tools for the web, with a family of apps for android, similar to the native Google apps family. This aggregates all your Facebook news, email, VoIP and IM services onto the home page of your Android.

Facebook Home: More Disruptive Than You Think | Forbes


Facebook Home: More Disruptive Than You Think - Forbes | How to Grow Your Business Online | Scoop.it

From www.forbes.com – April 9, 1:03 AM

TIME Facebook Home: More Disruptive Than You Think Forbes Second, and arguably more important than an elegant design, Home has the potential to shake up relationships between carriers, mobile software providers, advertisers and consumers…

Forbes present an unbiased introduction to the family of Facebook apps called “Facebook Home” meant to aggregate all your mobile browsing into one place.

“Who, after all, wants their entire phone dedicated to Facebook all the time?… And who wants to have to click through Facebook’s interface before getting to other apps you use, such as Twitter or the web browser?” – wrote Jim Edwards, a deputy editor at Business Insider who is also a Facebook investor. Social Media sites are a great way of seeing what your friends and relevant market are talking about, however they are notorious for not carrying the original credit. Which is where the next piece comes in, by Andrew Schulkind on how to give due credit to your sources.

 

How To Share Others’ Content Fairly | Business 2 Community

Scraping vs. Aggregation: How To Share Others’ Content Fairly | Business 2 Community | How to Grow Your Business Online | Scoop.it

From www.business2community.comToday, 1:11 AM

For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble.

Juliana Payson‘s insight:

What is the difference between scraping and aggregating? Andrew Schulkind goes on to refine those differences, and this is something that would make the web a much cleaner place to be in terms of rehashed, re-spun content. Scraping is a method of gathering content from various sources, frequently without attribution, and building a web page around that rehashed content. The content is usually re-spun in low quality ways that don’t add value to the reader, and it’s objective is usually as a way to sell advertising.

Do you have favorite tools for discerning your content publishing rosta? Let me know in the comments and I’ll add it to the post –  Juliana

 

Can’t Stand WordPress Popup Plugins

Ever visited a website, only to find you’re having to jump hoops, go to advertising jail and don’t pass go? Or how about something even worse,  sign-up and sign-in before you can read the real meat of the site? I’m sure you’ve come across these fatal flaws as Chris Lema goes on to describe:

Why I can’t stand WordPress Popup Plugins

Why I can't stand WordPress Popup Plugins | How to Grow Your Business Online | Scoop.it

From chrislema.com – April 4, 3:32 AM

If you’re using a WordPress popup plugin, I don’t hate you. But I do hate the plugin. And I may not spend much time on your site. Oh, and I won’t sign up.

Additionally your navigation under the weight of JavaScript plugins, is probably severely handicapped with lower site speeds. I.e.,  re-loading libraries of pop-up code junks up your cache memory.

 

3 Ways Your Website is Losing Readers

3 Ways Your Website is Losing Readers | How to Grow Your Business Online | Scoop.itFrom www.copyblogger.com – 

The last time you got into your car, did you notice if your wheels were properly aligned? My guess is that 99.99% of you didn’t even consider it.

Juliana Payson‘s insight:

As a consumer, how many times have you been turned off a site simply because you couldn’t get to the page you wanted within the 7 second timeframe of a short term memory goldfish? Milliseconds count. One way to test your site speed on every page and determine load time problems is to download a copy of Screaming Frog, SEO spider. It will give you the lowdown on all your indexed pages and how comparable their respective load time is.

Finally for a bit of lighthearted relief, I found this article from Kate Toon, SEO Copywriter to save you a boat-load of time with email unsubscribes. You know, the really dreaded ones that require you also login, with a password you forgot to unsubscribe.

Email unsubscribes: My top nine tactics | Kate Toon Copywriter

Email unsubscribes: My top nine tactics | Kate Toon Copywriter | How to Grow Your Business Online | Scoop.it

From www.katetooncopywriter.com.au– Today, 3:24 AM

Have you every experienced an unsubscribe process so convoluted and annoying it makes you want to strangle a kitten? Kate Toon has, read her top nine.

Juliana Payson‘s insight:

How much time do you waste each day clearing spam out of your junk mail folder.

Not even true spam but more the kind of notification, newsletter, and social network type of spam. Whilst her suggestions are all something I can relate to, I have another method that works pretty well but only with my Google Mail. “Other In Box” as an unsubscribe folder, I can simply move stuff I never want to see again into it, and it will automatically remove me from the subscription service. The only thing it doesn’t work for is Facebook notifications which obviously have to be manually set-up and occasionally it traps too wide a berth of my incoming mail.

Do you have any workarounds for speeding up and sorting through your content reading of the day? –  Juliana