Tag Archives: Business

Business Networking, Bringing Offline to Online

Awesome, you now have a website, and without the technical understanding of marketing what you probably don’t realize is that you’re already equipped to promote your business. Or even how to put up a part of your business for sale to potential investors. All tricks lie in getting the right marketplace and a website that markets you confidently! To be fair, you might know more than you think you do about getting people to your site. I’ll go on to explain some headline news from last week that is a no-brainer action plan for your new website.

Public speaking is comfortably the quickest and easiest way to improve your company visibility, establish yourself as an expert, get your face known and get businesses coming to you.

As a prior expert in your field, you must understand the importance of networking to keep fresh local business coming your way. Whether it’s offering experts for local business via the chamber of commerce, getting on a local district business committee, setting up trade show booths at events, or holding free introductory workshops. Work the scene and find your best source for fresh leads. Don’t forget to adapt your business cards with your web address and take every opportunity to drop one.

The conference scene would be easier to manage if you could organize it virtually, since it facilitates processes like registration, campaigns, promotion, hosting, and post-event surveys, especially if you were to use event management software like those found at https://www.goldcast.io/event-management-platform. It can bring all the activities under one umbrella and save you money as well as help you connect with people who otherwise may not be able to attend due to geographic limitations. However, if you prefer to take the route of traditional offline conferences, then here’s some great advice on networking for business during a conference presented by leading community managers from Hoot-suite, and other social media experts:

My Community Manager hosted a hangout with five experts on how to work the field in a conference.

Juliana Payson‘s insight: I’ve personally found fishing conferences from your industry for contacts, new business relationships and ideas can grow your business potential in ways you don’t anticipate. Experts here from Hoot-Suite, and many PR companies go into some professional tactics, tips and techniques for making lighter work of networking at conferences.

Mobile Apps: Navigating The New Landscape Mobile apps today are what websites were in the 90’s. The honest truth is that they have simply become a normal cost of doing business.

What about those who don’t even have a website yet I wonder? When bringing people to your business, the first point of contact and how they communicate is often through their mobile device. The manner in which people consume the internet is changing, and as if having a website isn’t enough, if there is anything foolproof you can offer to connect with people from the real world then it’s worth researching here.

However, this might not prove to be a feasible option for shop owners or retailers, who have physical stores and only offer offline services. These shopowners can still find a way to connect to their potential customers with the aid of digital signage. It is basically a display technology that helps present marketing content about the products or services provided by a company in an entertaining manner. This can be in the form of music videos, advertisements, or simply digital displays. Since anything that is in audio-video format could be more appealing across all age groups, switching to such marketing solutions with the help of loop.tv or a similar platform might help give offline businesses the necessary boost.

What we have all learned from the past mistakes of renowned brands is that if you don’t adapt to the newness, you are already out of the league. Hence, updating your business strategies according to recent trends and technology will always help your business sustain in the long run.

Latest tech news for New website owners scooped by Juliana Payson, reach out to her on Google Plus if you have tips you’d like to share via Superb.net