Category Archives: Sales / Promotions / Offerings

Celebrate Black Friday & Cyber Monday with Superb Internet

It’s the blow out sale of 2017 that you’ve been waiting for!

Double the RAM, double the hard drive space, discounts on discounts and more! This year, we’re pulling out all the stops for our customers. Whether you’re new to Superb Internet or have been a customer for 21 years, we have all our accounts on sale with a variety to choose from.

Looking for a cloud server with a discount that matches your individual needs. We’re happy to give you, “Your Cloud, Your Way!” Choose a cloud account that suits your needs! 15% Off for the Lifetime of the account or start with us completely FREE. No strings attached.

Select from all our Cloud offerings at 15% off for a lifetime or start right away for FREE. Great for customers that are migrating over from another hosting provider or launching their first infrastructure and looking for that RAMP up time.

Visit our Black Friday page by click on the image below or visiting https://www.superb.net/specials/black-friday

If you’re looking to stay with our Dedicated Servers, we haven’t left you out! You may choose from a list of Select Dedicated Servers at 50% off. This is our steepest discount yet that we’ve ever offered for our Dedicated line.

Enjoy 50% off for the lifetime of the Dedicated Server account and enjoy the savings.

Here at Superb Internet we hope you have an enjoyable Thanksgiving and holidays!

Join us for the hottest deals this year. Take the leap heading into 2018 with a brand new server that will surely knock your holiday socks off.

Find My Host: Best Colocation Award … Plus Some Jokes

 

How Good are Web Hosting Reviews @ CNET - Powe...

In the first installment of this series, I confessed that at Superb, we have been negligent in not drawing enough attention to our numerous hosting awards. This multiple-post exposition on our prizes corrects that error of omission (and we now vow never to forget to boast about ourselves whenever possible; not just publicly, but privately as well – to our lovers, children, and pets). In so doing, it helps to establish why we have won more Web Hosting Excellence awards than any other company. In the last post, we talked about our “Best Dedicated Server Package” award from Host Review, and today we will discuss the awards we have received from Find My Host, most recently for colocation.

Our Find My Host awards, though, are various; for example, we received ones for cPanel Hosting in 2009 and Game Servers in 2010. In fact, we have won prizes in virtually every category created by the company for assessing the quality of web hosts. Most recently, we are a repeat winner in FMH’s annual awards for our colocation expertise. Today, let’s look at how Find My Host tests hosts to determine if they have enough information to know that we are awesome.

Also, continued from the first part of this series, we will highlight some of the amazing awards bestowed upon everyday folks. These honors have shocked and delighted the lovers, children, and pets of the award winners. The fourth such award is noted below:

Everyday Awards Spotlight #4: Beverly Capriati

Over 4 townspeople (6) were in attendance for an awards ceremony held April 24 on the outskirts of Nome, Alaska. The award recipient, Beverly Capriati, is known locally for her “get out of my town” campaign, which involves throwing fruit at tourists and long-time residents alike. Due to consistent improvement in following instructions from two area professionals, Capriati won two 2013 awards from the Nome Convention & Visitors Bureau: the Taking Your Medication Award (nominated by her physician, Carl Feingold) and the Shut Up & Listen to Me Award (nominated by her parole officer, Julie Ross).

Guaranteed Hosts & How FMH Tests Hosts

We are not just a repeat award-winner with Find My Host in a variety of categories. We also have been given the distinction of a Guaranteed Host with FMH. Let’s look at how the company vets and tests applicants so we have an understanding about what their awards mean.

Find My Host tests each of the hosting companies that apply for consideration thoroughly and continually. It has two types of web hosts within its directory of hosting companies: Guaranteed Hosts and Approved Hosts. To earn approval, companies apply for admission. Once Find My Host reviews the application, the company is tested. If testing suggests the company is a reasonable hosting solution, it gains Approved Host status. Find My Host is not easy on its applicants. The organization signs up for a hosting account with the company and tests the user experience. FMH also verifies that everything about the company is legitimate, from percentage uptime to “anytime” technical support.

The following parameters guide FMH’s testing:

  • Network – How fast and reliable is it?
  • Support – How high-quality and accessible is it?
  • Customer Response – How strong are the company’s reviews and ratings?
  • Knowledge Base & Forums – How extensive is the site’s help content?

Additionally, the following conditions are tested and monitored:

  1. Must be possible to establish an account in 24 hours or less
  2. Support available at all hours of day & night
  3. More than one way to get online
  4. Cannot be designated as a spammer by anti-spam sites
  5. Uptime during testing of at least 99.0%
  6. Email Setup that’s simple and easy to understand
  7. User-friendly control panel
  8. Must have been in business at least 12 months
  9. Verified as a true hosting company (no design companies, etc.)
  10. Can transfer files quickly and efficiently
  11. Numerous billing options & https-enabled, in-house portal (no off-site payment)
  12. Readily-available help documents, FAQ, and instructions on refunds
  13. Full contact information to call, mail, or message
  14. Support request submitted is handled well and in reasonable timeframe
  15. Passes traceroute and ping tests
  16. Passes Whois and name server lookup analyses.

Once accepted as an Approved Host, companies are given a Report Card which details all of FMH’s findings. The basic distinction between Approved and Guaranteed is that the former means a host is up to par regarding its reputation and general hosting capabilities, whereas the latter – which is Superb’s designation – means FMH will help to resolve any problems that arise with that company. In other words, Superb is one of the few hosts that FMH recommends; if you’re dissatisfied, they want to know.

Everyday Awards Spotlight #5: Tim Sutton

At a solitary awards ceremony in a houseboat master bathroom off the coast of South Carolina, Tim Sutton won the award for Drunkest Depressive Boat Captain. Following a divorce and a series of career mistakes, Sutton was primed by life to win the prize. “Everything is pointless,” said Sutton. “I probably shouldn’t go anywhere for a while. I’m gonna lie down here on the linoleum.” Asked to comment on the award, Sutton’s ex-wife, Gabriella, said, “What’s that? He’s awash in misery? Oh, that is just typical.”

Our Report Card, 2013 Colocation Award & Conclusion

We passed the Find My Host tests, to say the least (gotta be modest), as you can see on our report card. Actually, we received straight A’s. Our mothers are, of course, very proud of us, and we’re allowed to stay up late and watch a movie tonight. We’re going to watch Terms of Endearment, just because we can … and because we feel like a good cry.

To place the focus on our most recent annual awards, we won the 2013 and 2012 ones for colocation, so Find My Host is particularly impressed with that offering at Superb. We are specifically pleased with this award because it says something about our excellence as a host generally. Quality colocation means expertise at the storage of servers for third parties. The reason we’re well-known for server storage is because we take such good care of the servers used by our shared, dedicated, and VPS hosting clients as well.

That now covers two of our most prominent awards. Maybe we’ll talk about another one in the next post, maybe not. (Please be hush-hush about our winnings. We don’t want our mothers to get excessively excited and proud, which will create sibling rivalry, particularly with our step-sisters.)

by Kent Roberts

E-commerce Platform Reviews, Part 1: Miva Merchant … Plus Some Jokes

 

Shipping and packaging configuration in online...

One of the major considerations of an e-commerce company is which platform is the best. Through our myCP system at Superb, we give you direct access to two of the most popular options out there – Zen Cart and Miva Merchant, which we have carried since 2002 with all our hosting plans. This article will focus on the latter; the second part of this series will focus on the former. The third and final part will outline, graphically, the breeding habits of wildlife in northeastern Maine (with a special section on campers).

First, we will cover a basic overview and pros of Miva. Then we will look at its design. Then we will get distracted for a few minutes, go get a cup of coffee, and call our mothers to wish them each a happy birthday (whether it’s true or not, they love hearing us croon that song). Next, we will look at basic administration: product and order management. Finally, we will look at the general cons of the application. Afterwards, to relax, we will take a long walk, talking to our shoes the whole way so that no one bothers us.

Miva Merchant Pros & Overview

The five main things the beautiful vixen Miva has going for her are this:

  • Customizable design options and ease of establishing design
  • General usability of the system
  • Availability and integration with third-party modules
  • Ability to add in up-sell message & functionality at checkout
  • Accessibility/openness of company to customer input and critique.

Miva Merchant is licensed (i.e. proprietary), but some hosting companies provide e-commerce platforms such as this free of charge with hosting plans, like we do. Part of what we like about Miva is that there are no limitations on the number of products you can have in your online store – so it really fits any size of company. A number of different third-party modules are available to make the site look exactly as you like, albeit at a price. Note that regardless of the modules you choose, you will need to add pictures of people with mustaches if, like 28% of rural Australian sites, yours is a mustache aficionado site.

The company is based out of San Diego, California, where it holds the Miva Merchant Conference each year. Many e-commerce professionals choose Miva in part because of the accessibility that the conference provides, which also gives a general sense of the transparency of the business. Miva is not as transparent as water, but it is as transparent as root beer, and that’s pretty good.

Miva Merchant Design

Once you figure out what template you want to use, you’ll be able to upload your company’s logo and adjust coloring to match your company’s brand. There is no need to know any particular coding language, although that can certainly help if you want to make adjustments – and you are able to manipulate the code to your liking.  Miva has a team of freelance designers that are available if you want to create a very specific look and feel that is not possible through the templates. The more you customize, the more you can develop a strong identity for your store. Make sure you have plenty of animated rainbows if you are running a cowboy boot shop, for instance.

Miva Merchant Administration: Product & Order Management

Because managing orders and products is such a crucial aspect of running an online store, Miva has consistently updated and improved this part of the application. You can add products one at a time, but you can also do a full import of all the products simultaneously. Once you have the products in there, you can assign them to categories and input whatever characteristics apply to different types of the product that you have available. The Miva site has a number of videos available to help with this aspect (and others) of your store as well.

Order management within the application is robust, but nothing too fancy. Essentially you have a section in your control panel that will allow you to efficiently manage, organize, and understand orders. Within this section you can set up e-mails that go out with the order information. That is essentially it for the standard package. Again, you can add additional modules if you like. Adding modules can be a little tricky, so be sure to use the support team as needed. Speak in a stilted Russian accent when you call them, and talk in circles, just because.

Miva Merchant Cons

Since I listed the basic pros above, now I will get into the cons of the application (and if these are deal-breakers, you might want to turn to Zen Cart through us, free open source solutions), or the Dark Side):

  1. Mobile Integration – One of the real downsides of this application is that it is not standardly mobile-compatible. If you want to show up perfectly on smart phones and tablets, you need to pay an additional $700.
  2. Limited Templates – The library of templates available through Miva is not as vast as what you will find with many other shopping cart solutions. Although, you can change things as you like, on any page, with its Store Morph Technology.

Conclusion

That’s it for my review of Miva Merchant. In parting, I’ll say that the company makes up for any of its negatives, to a large degree, with its above-average customer support and transparency, as discussed above. Next up, Zen Cart; and finally, breeding habits of Maine’s beautiful wildlife, including people sleeping in tents. We don’t discriminate.

by Kent Roberts and Richard Norwood

Reselling Hosting & Other Services or Products … Plus Some Jokes

 

authorized reseller

Since one of the relationships that we offer at Superb Internet is our reseller program, I thought it might make sense to take a look at reselling Internet-wide. By Internet-wide, I mean the part of the Web commonly considered its business side: I will skip over popular reseller programs such as Justin Bieber fan pages, which resell the awesomeness of the pop star.

First, let’s take a look at reselling as a point of focus and how to prepare for it. What does it take to establish a plan, figure out what your needs are, and conduct appropriate research? Well, for one, it takes forethought, which we will elaborate. The other thing it takes, though, is gumption: talk to your grandparents if you don’t know what that is. They have some, and they might be willing to let you borrow some to start your business.

Second, though reselling for us and many companies can certainly be one piece of a larger business, let’s take a look at how an entire business can be focused on reselling. We will go through how to establish a business that sells products through wholesalers and distributors. Of course, you can also sell services virtually, but it’s good to get a sense of that broad picture.

Finally, we will look at a couple of excerpts from my forthcoming book Kids Resell the Darndest Things, because they really, really do.

Reselling Preparations

Here is a step-to-step guide for preparing to resell:

  1. The Plan – Do you want reselling to be the entire focus of your business (or your income, if your website is entrepreneurial), or do you want it to be a side project? Figure out how much time will need to be devoted. Knowing what the outlook is on time will give you a better sense of how to choose resellers that fit your time needs. Make sure you account for “me time” as well, which should never go over 2 minutes and 15 seconds per day. Finally, determine the investment – how much financing you need to put in to get the site operative and successful. Strong reseller programs like ours make the process simple and fast.
  2. The Needs – Figure out exactly what you’re going to need to get the reseller program up and running. Will you need to buy new software, for instance, to make the process more efficient? Reselling obviously get significantly more complicated when you are dealing in products, because then you’ll need a scale, packing supplies, and a large stuffed moose to watch over you and keep you motivated.
  3. The Research – Determine the demand: you want a product or service that sells well so you know income will be coming in. Researching the market can give you a sense of what is ideal to sell. As we know, Internet hosting is a massive industry, so you could do that with us. You can also sell gumballs one at a time – very popular, because no one ever wants more than one. They’re just too sweet.

Kids Resell the Darndest Things – Excerpt #1

Four-year-old Russell Mills of Bismarck, North Dakota, started a reseller program selling sticks. His only sale so far has been to his mommy, who bought four. Please don’t tell him.

Using Wholesalers & Distributors

Let’s now look at what it specifically takes to get a reseller business started buying products from wholesalers and distributors:

  1. The Niche – When you’re looking at reselling, it is often wise to choose a specific niche. Rather than selling many different types of items on your site, you may want to focus on one specific type of product or service. Furthermore, you want to make sure that the market is not oversaturated, or it will get your hands wet when you touch it, and you’ll ruin your computer.
  2. The Application – Go straight to the company you are considering and ask them about wholesale pricing, because this information is generally not posted online. You will typically be able to find contact information and a form or application to get started. For wholesale, expect about a 40 percent reduction from retail price and an infinity percent reduction from pricelessness.
  3. The Shipping – Find out about drop shipping, which will mean you don’t need to store the products. Drop shipping also means that you only have to pay once the customer has paid you, a process typically conducted at a distance but that you can also conduct on a street corner, while wearing a disguise.
  4. The Content – Consider informational articles that you’ll want to have on the site. This content will vastly increase your likelihood of making sales. The search engines like information. So does the CIA. Kill two birds with one stone, and make everybody like you for your information.

Kids Resell the Darndest Things – Excerpt #2

Three-year-old Nancy Jones of Providence, Rhode Island, started a reseller program selling ice cubes. No one has bought any of Nancy’s ice cubes yet, because she is an orphan. Please don’t tell her.

Conclusion

That’s a quick look at reselling. Obviously it’s a much broader subject than this. If you think you might want to resell with us, check out our program, and let us know if you have any questions.

by Kent Roberts and Richard Norwood

Hosting Company Terms of Service (TOS), Part Three: Bandwidth & Utilization

 

front view of the cluster of Wikimedia servers...

Here it is, everyone … and, I know, the suspense has been maddening for all of us: Part Three, the final chapter in my series on web hosting terms of service (TOS). I will return to the conceptual admixture of Part One, capping off this trifecta with further thoughts not just on contracts, but on sentiments as well. As noted in that initial installment, the four places in which expectations are established between customer and client in hosting are in deals & offers, service level agreements (SLA’s), terms of service (TOS), and love letters sent by the company to its clients.

Let’s again briefly review what’s been covered to this point before moving forward:

  1. Introduction (company name, contact details, and an explanation of how parties will be identified in the document)
  2. Legal Compliance (an establishment of the notion that the company will not be held accountable for unlawful or rule-breaking behaviors by clients)
  3. Prohibited Usage (disallowance of adult content, plagiarism, software piracy, overages that infringe on others, interference with company tracking, etc.).

Today, we will move forward with additional provisions often included in the category of Prohibited Usage. Then we will move on to Bandwidth & Utilization. Again, these particular topics – both broad and specific – are not included in every hosting contract but allow an overview of stipulations and language you will typically see.

To create a distinction between the TOS and the love letter, the TOS is typically written in very specific legal language. The love letter your hosting company will send you is written in the language of the heart and sung in your best French accent (as all romantic literature should be), in a 3/4 time-signature, accompanied by maracas and sobbing.

Prohibited Usage (Continued)

As stated in Part Two, though prohibition is annoying for clients (no one wants to hear “no”), these guidelines are actually not all bad. Do you really want someone who is in the same hosting network that you are participating in hacking or high-malware industries such as pornography? If you answered maybe, well, that’s a better response than I get to most of my marriage proposal web hosting postcards: “Customer Survey: Will you marry me? (Check One.).”

The three standard sections left to cover are billing, mail, and customer support.

Billing

A hosting company will often specify that customers cannot use other people’s credit cards (what?!) or create a technological workaround to prevent the system from billing them correctly (double-what?!). Obviously, hosting companies like the purchase of their services to be an honest transaction. My love letters, similarly, are honest above all else. It’s with sincerity that I write, “I can’t stop thinking about your beautiful elbows.”

Mail

Typically provisions related to e-mail focus heavily on the prohibition of spam – technically called unsolicited commercial e-mail (UCE). Spam can be a difficult issue, because in some cases, companies send an initial e-mail asking for an “opt-in” from recipients. However, because people are so sick of unwanted e-mail, many will complain just based on the initial query e-mail.

Since mass-mailing is such a crucial part of online business, there are several things you can do to make sure you don’t become categorized as a spammer by your host:

  1. Implement double opt-in (good for marriage proposals as well).
  2. Include a note to recipients reminding them that they signed up for the list
  3. Make unsubscribing simple.

In addition to anti-spam provisions, the TOS may also state that mail will not remain on the hosting company’s servers longer than a specified time period, such as 90 days.

Support

Terms of service will also often include a section requiring that a client maintain a respectful, non-harassing relationship with the company’s support staff.

Bandwidth & Utilization

This section details what is allowable with regards to the following:

  • bandwidth – the “stream” through which your Internet traffic runs
  • utilization – usage of server storage and other resources.

 

Here are a couple of standard provisions:

Non-Transference & Reselling

Typically a hosting company will state that the client cannot use its space on the server to store materials that are unrelated to the specific website(s) listed in its account with the host. Additionally, the customer must use the company’s authorized reseller program if they want to resell the space allotted to them to other clients: it’s not okay to set up a system oneself to resell pieces of the hosting package. Similarly, I notify clients in my love letters that I am hooked and will no longer be reselling pieces of my heart to the highest bidders at Plenty of Fish (not the dating site – a fish market in Sacramento).

Hot-linking can be a problem regarding this provision. You might want to set up tools to prevent that. Generally speaking, you want anyone who is using images from your site to download the image and upload it to their own server rather than simply linking to the image on your site. Linking to your image may not be malicious, but it uses your bandwidth to populate the image on the Web; for that reason, it’s typically considered a form of “bandwidth theft.”

Conclusion

That’s it for our explanation of terms of service. This series has really been a small sampling of the types of content that is included in these documents. However, you should now have a reasonable understanding of the typical contents, tone, and scope of the web hosting TOS. Finally, let’s go to a baseball game. I want to ask you a question on the Jumbotron.

by Kent Roberts and Richard Norwood

SEO Basics, Part 2 of 3: 6 Tips & 2 Mistakes in International SEO … Plus Some Jokes

Image of Google & Yahoo offices in Haifa. Both...

This piece is the second part of a three-part series on search engine optimization (SEO). The first part of this series was on local SEO (a.k.a. “search”), and the next and final part will focus on content marketing – which, alongside conversational marketing (which is really built into good content development anyway), is a major part of any search efforts.

SEO of various types is one of a number of different solutions we offer for website owners and administrators at Superb Internet – alongside hosting, co-location, etc. We offer it because often the people that run websites need help either attaining or sustaining high rankings on Google, Bing, Yandex, et al.

Furthermore, since search and “social” (a.k.a. social media optimization or SMO) are being integrated by Google – via incorporation of its social platform Google+ – businesses will no longer be able to rely simply on one or the other of those elements. Instead, Internet presence will rise or fall based on the success of both of them.

Simply put, the Web is evolving. There is much debate online about what phase of the Internet we are currently operating within. As social sharing became a more prominent aspect of the Internet, the notion of Web 2.0 took hold. There is a good argument that as we transition into stronger interconnection between search and social, and as page rank starts to slip away in favor of author rank (led by Google Author tags identifying individual people responsible for online content), Web 3.0 will be born.

Let’s talk a little bit about how to handle international SEO efforts, taking a look at the other end of the spectrum from the local approach. Many of the same principles apply of course, but different strategies will be helpful if you’re looking for more of a worldwide presence. Keep in mind: English only represents 25% of the Web, and users in non-English countries have higher degrees of trust for content written in their own languages.

In addition to discussing our main topic, I will also continue (from Part 1 of this series) to provide valuable non-traditional ways in which you can pull in the attention of visitors when they first arrive at your site. Here is the third of those Attention Grabbers; then we will get into the international strategies:

Outside-the-Box Attention Grabber #3: Shoplifting Videos

One thing I’ve found that people always like to see on a website, right when they first arrive, is a six-hour video of top executives of the website pocketing small objects from various convenience stores, pharmacies, and historical museum gift shops. Here are a few important things to include when creating this type of video:

  • It’s good to have an “apprentice” in the video – a small child who is learning the valuable life skill of petty theft from a seasoned shoplifting guru
  • Make sure it’s clear in the video that the star doesn’t need any of what s/he’s taking, and that there is no Robin Hood attitude or high-minded philosophy behind what s/he’s doing; instead, the individual should say repeatedly, “Everyone should do this: it’s exciting, and they have air conditioning in jail”
  • Close with footage of the perpetrator selling the shoplifted merchandise at a pawn shop, then spending the $17 that s/he made on a misguided bet at a greyhound racing track.

6 Tips to Building International SEO

Below are a number of techniques you can use to develop and refine the way that you target international markets. In some ways this is no more complicated than efforts to gain prominence for local searches; however, there are more and less intelligent ways to go about it.

  1. Understanding the Competition: First of all, be thoughtful about what you are trying to do – because the international space is a different sort of competition. You’re going up against established companies in the nation of your focus. Those companies understand the tone of their own culture and the particular needs of its people. It’s a tall order to overcome: not impossible, but familiarity is your primary challenge.
  2. Creation of Country-Specific Websites: A basic question is whether building additional sites is a good idea or not. Now, it could greatly increase your odds to create a new website for each country where you want to increase your business. This will both allow you to choose a country-code TLD (ccTLD) for the nation – such as .uk or .de – and to generate content tailored for that particular audience. You can also then tie those new sites to specific social media. However, managing and maintaining all of these sites is, obviously, a huge project. Typically you want to use the power of one site rather than spreading yourself too thin.
  3. Country-Specific Domains & Backlinks: Google will give you higher relevance for a nation if you tie to a ccTLD and get links from companies and people who use that country as their principal place of business. In essence, you want – as an example – Japanese links to the Japan subdomain or subfolder of your site. If you buy the .jp domain for your site, you can forward it to the Japanese section of your site as well. You can try tools such as Majestic SEO for automated filtering; but developing real strength will require targeted marketing for Japan.
  4. The Dangers of Broken Japanese: We all know how annoying it is to read an article that is difficult to understand because it is written in mangled English. The same is true anywhere. Be sure you have a copywriter who is either an expert native speaker or is extremely well-trained in it as a second language. Before you start to translate, conduct new keyword analysis. People in different countries (including other English-speaking ones) arrange words differently in their searches. Also be sure to add a meta-tag specific to the language being used on each page. Don’t worry too much about English-to-English (such as different usage between US/UK), but do make changes for currency and other usability concerns.
  5. Choose the Right Search Engines: You want to gear your efforts not just toward the correct languages and keywords, but toward the search engines that are most widely used by members of the target nation. Here are the top five worldwide search engines as of February 2013: 1. Google (US); 2. Baidu (China); 3. Yahoo! (US); 4. Yandex (Russia); and, 5. Bing (US). Also, keep in mind that these are general numbers. The top search engine in the Czech Republic is Seznam. The top in South Korea is Naver. Don’t obsess over Google when you’re trying to get customers in countries where Google is not as relevant as another search engine.
  6. Marketing Integration: Create synergy between what you’re already doing in your company and the international marketing campaign you are initiating. What you are essentially getting is leads. Make sure you are as ready as possible to handle those leads as wisely and carefully as possible. You need to think through the entire conversion process rather than just trying to get links and implementing other data-focused efforts: attraction is only the first step.

Outside-the-Box Attention Grabber #4: Timer Counting Down to “Internet Armageddon”

It is always good to let visitors to your site know that they can always come back for valuable information, such as exactly how much time is left on the Web before Internet Armageddon (IA or Y3K) arrives (in the year 3000) and decimates all websites on the planet. Here are several factors to consider when creating and implementing your timer:

  • It should be at the top of your page: certainly what is currently at the top of your page is not more important than the end of the digital age
  • When visitors click on the timer, they should enter into a video tour of your website’s “Y3K e-bomb shelter”; the shelter should be a virtual reality that is vast, deep, and poorly lit – completely prepared 987 years in advance of IA
  • Include PDFs of pages removed from a post-Internet tract you discovered during your illegal wanderings through the sub-basements of the Library of Congress in Washington, DC, provided you took such a journey (no fibbing).

2 Mistakes in Building International SEO

Finally, here are 2 pieces of advice on what NOT to do so you’re less likely to repeat mistakes other businesses have made when attempting to gain international traction.

  1. Nativity Does Not Translate to Skill: Make sure you do not make the mistake of hiring or designating a person to be in charge of an international campaign just because they are from a certain country or are familiar with its culture. Remember that SEO is an expertise in and of itself; excellence in the field generates salaries well into six figures. Don’t expect great results without a reasonable investment in a service such as ours at Superb Internet.
  2. Focus on the Dominant National Language: When you enter a new market, you need to consider which speakers of a language within that country or region are most likely to become your customers. You may also find cases where a nation’s official language is not what’s used most often in the search engines – at least by certain subgroups. Even in the United States, as of 2007, 24 million people speak Spanish “well” or “very well.” India is an international example that’s linguistically complicated. Over 300 languages are still alive throughout the nation, with only 22 of them officially recognized. English is typically used as a language for SEO in India. However, there’ll be less competition targeting to a specific language; just make sure it represents a reasonable target demographic for your business.

Conclusion

In review, there are a number of tested and dependable tactics that can help you succeed in international SEO campaigns. First, understand your competition, and consider the culture and language you are targeting. Build a system of domains and backlinks that are specific to each nation or geographic area you are entering. Speak the language well, use the most popular search engines for the specific country, and build your worldwide marketing efforts into your business as a whole.

Finally, don’t make errors in judgment that could be costly and frustrating. Make sure you don’t hire someone just based on their cultural familiarity or language skills; rather, focus on search engine expertise. Also, don’t oversimplify your approach to countries where multiple languages are spoken.

This piece is the follow-up to my discussion of Local Marketing (Part 1). Next up: A general discussion of Content Marketing (Part 3).

by Kent Roberts and Richard Norwood