Today’s Black Friday Bootcamp Checklist is all about speed.
Slow pages = lower conversions (lost $$).
Is your website built for speed this shopping season?
If not, it’s OK.
We’ll get your hosting ready with today’s checklist item.
You’ll learn what you can do to welcome traffic surges and prevent high-latency and bottlenecks.
High amounts of traffic can cause the “Shark Tank Effect” resulting in slow downs, bottlenecks and outages… and pages that won’t load.
An Aberdeen Group study showed that a 1 second delay in page load time equals 11% drop in page views and a 7% loss in conversions.
Internet retailers discovered when load time is reduced from 8 seconds to 2 seconds, conversions went up by a staggering 74%.
Outages can occur when your hosting plan has limitations on traffic or processing power.
Luckily, you can easily do a few things to reduce the “load” on your server… ensuring that it will work fast and deliver your web pages, even when your site is busy.
Check #1: Content Delivery Network
The first thing you need to do is setup a Content Delivery Network… or CDN for short.
A CDN is a collection of servers placed in diverse locations around the World. The CDN works by storing images, large files, videos, and audio files.
When a visitor hits your website, the CDN decides which location is closest to the site visitor and then sends the files for download from that location. The closer the server sending the images and data, the faster the end user experience.
Here’s some research on how site speed affects user experience:
- Conversion rate increases 74% when load time decreases from 8 to 2 seconds (real-user monitoring data from 33 major retailers)
- Aberdeen Group study showed that a one second delay in page load time equals 11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions.
- One marketer got an 8.47% conversion rate improvement by moving his landing page onto a faster host.
- Shopzilla sped up their site by 5 seconds and increased the conversion rate 7-12%.
- Shaving 2.2 seconds off Mozilla’s landing pages increased download conversions by 15.4%, which they estimate will result in 60 million more Firefox downloads per year.
- Amazon reported way back in 2006 that they got 1% revenue increase for every 100ms of improvement.
The faster your website loads, the higher your conversions.
A CDN is easy to use and easy to setup. In fact, you can be up and running in just minutes.
The Superb Internet CDN has 172 Points of Presence in 113 cities across 43 countries. Your content will be delivered fast – no matter where your website visitors are located.
Next up: Check #2: Choosing the right hosting plan.
We’ll dig deeper next week to get you ready for the 2016 holiday shopping season.