For the next two weeks, I will show you how to prepare for Black Friday so you can increase your traffic and conversions.
I’ll also show you how to create an annual marketing plan, enabling you to increase your revenue throughout the year.
We’ll release articles every few days with actionable steps so you aren’t overwhelmed. This will make it quick and easy for you to prepare for Black Friday and the holiday shopping season.
But first, let’s look at some numbers before we dive into this “Black Friday Bootcamp” series.
Online shoppers spent a record $4.45 BILLION dollars during Thanksgiving Day and Black Friday sales last year.
And according to IBM statistics, consumers cashed in on Black Friday deals:
The average order value for the mobile and desktop shopper combined for Black Friday 2015 was $127.84, down slightly from 2014($129.37)
That’s a lot of money, and you can grab your chunk of it with the proper preparation.
Interestingly, over one-third of ALL sales transactions were completed using mobile devices. Smartphones accounted for 44.7% of all online traffic, 3 and a half times that of tablets at 12.5%.
In addition, I was surprised to learn 40% of customers begin researching their holiday shopping before Halloween (according to the National Retail Federation).
The NRF expects retail sales in November and December to increase 3.6% (to $655.8 BILLION). Online sales are forecasted to grow between 7 and 10% over 2015, by as much as $117 billion dollars.
The good thing is, you have plenty of time to prepare for the holiday sales season.
My sincere hope is that you implement all that you can to improve your sales process. This alone will ensure more profitability throughout the year.
By the end of this series, you will be prepared and ready to maximize revenue this holiday season and throughout the year.
Here’s your Black Friday Bootcamp Checklist:
- Get your hosting ready. How to welcome traffic surges and prevent high-latency and bottlenecks
- How to make it rain – steps to plan and organize sales for Black Friday so your sales don’t evaporate
- Change their mind and increase your profits – the best methods for reducing abandoned shopping carts
- Copywriting basics you can use to create stunning and convincing banners and text ads for Black Friday
- Borrow Amazon’s ‘teaser method’ to create buzz in advance for any marketplace
- Turning the old to new again – using pixels on your site to bring back old traffic and customers for cheap
- 5 tweaks to your Facebook page that will boost Black Friday sales immediately
- This method drove 27% of last year’s holiday sales and it can work for you too
- Do this now and you’ll turn one-time shoppers into year-round customers
- Watch your competition closely with this technique to remain ahead of the game
- Surefire way to create a blazing email campaign for Black Friday that’ll lure anyone
I’m really excited about this new marketing series.
As you can see above, we will cover a lot of topics. Don’t worry though, each lesson on our checklist will be easily actionable… taking only a few minutes out of your day.
The end result will be a streamlined process for boosting sales not just for Thanksgiving and Black Friday, but year-round.
Be sure to check tomorrow for the first check to perform so you can be ready for Black Friday.
National Retail Federation: https://nrf.com/sites/default/files/Documents/NRF%202014%20Holiday%20Survival%20Kit%20REV.pdf