Google reviews = more sales (and how to get them) – Part 1

A better search ranking on Google almost always means more sales…

… if your online or local business has good reviews.

While it is true that you will get more visitors with a higher search ranking, this does not always equal more sales.

Consumers in today’s world understand how to use the Internet. Basically, consumers do their homework. The ease of Internet search makes it easy for any one to post a review of your business.

I can’t tell you how many times I’ve seen someone at a store Googling and comparing prices or reading reviews of a product. Consumers are smart and search the web for reviews. They don’t want to make a mistake.

While most of these reviews are good, some are going to be downright unfair.

I know…I’ve had my fair share of bad reviews on books I’ve written. The reviews were baseless (the people didn’t even read the books or put the advice into action).

That’s just the way it goes sometimes, but it doesn’t mean you have to give up control on what is presented for your business on the web.

What reviews would you rather potential customers read?

For example, authors do not have any control over reviews for books listed on Amazon. Sure, they are allowed to respond… but the most ridiculous review will still be published. Even unfair ones.

The best way to control your reviews is to own the ‘Review Engine’ and encourage happy customers to use this engine. I’ll give you a simple strategy to ‘stack the deck’ in your favor later.

Now, I’m not advocating that you delete bad reviews… I would suggest you respond to those clearly and calmly.

These make for good interaction and prove your business is the real deal. Of course, if you get someone who is totally baseless and just wants to smear your name, feel free to remove them. I’ve actually read articles where businesses were targeted by trolls and smear campaigns… and while this is uncommon – it does happen.

And who knows…you might be able to turn an unhappy customer into a happy customer and earn their repeat business. You can showcase how good you are at handling customer issues and making them happy. This is quite powerful to shoppers reading reviews.

So how do you ‘stack the deck’ in your favor?

Create your own review website.

Creating your own review site allows you to optimize it based on Google’s suggestions. This also allows you to interact easier with happy and unhappy customers.

What I am advocating is a separate domain from your main website. This second domain will support your main website. This is rather easy to setup and I’ll cover the basics in this series.

In addition, I’m encouraging you to open up reviews on your main website if you do not currently.

A 2-for-1 punch here.

Google values reviews and uses reviews to boost your rankings in their search.

By stacking the deck with a lot of reviews for your business, the better your odds of owning page 1 on the Google search for your local business.

Keep in mind, these are REAL REVIEWS. Totally white hat. DO NOT POST FAKE REVIEWS.

Here’s an example of how Google displays reviews for restaurants:


Looks pretty good, and the 4.5 rating is the average of the 56 reviews above. I’ll show you how to setup your website later on how to deliver this information to Google using ‘Rich Snippets’.

But first, we need a platform that not only delivers these reviews to Google in the proper format (Rich Snippets) – but also collects reviews from your customers. The more reviews the better.

How to setup your own review site

The great thing is that Superb Internet makes building your own ‘Review Engine’ easy.

You need:

  1. Domain Name (get that here:
  2. Webhosting (get that here:
  3. WordPress
  4. Rich Snippets Plug-in for WordPress

I suggest setting up a brand new .reviews website that compliments your existing website.

The advantage of setting up a separate .reviews website is that you can offer customers an easy to remember URL where they can review your business.

To get reviews, I’ve seen quite a few places that offer a chance to win a gift certificate for taking a survey…you could do the same for posting a review.

Reviews are the lifeblood of restaurants, hotels, mechanics, and practically everything on the web including physical products.

The goal here is to build credible reviews so Google places those stars by your business name… one that is easy to find by customers and with a memorable URL.

So let’s get started by first registering a .reviews domain.

Step 1: Register a .reviews Domain

The first thing you need to stack the deck in your favor for Google rankings is register a new domain name. This is in addition to your .com, .net or existing domain extension. This is used to create more review content of your business for Google.

.reviews is the new domain extension I recommend for your new Review Engine.

If you don’t want a second website, you can purchase the .reviews domain for your business and have Superb Internet ‘map’ it to your existing website. This makes it easy for customers to remember.

Go here to lock down your .reviews domain name ->

In fact, Superb Internet now offers over 400 brand new domain extensions you can search from the above link.

The new .reviews domain will only set you back $19.99 for a full year. You can also get .review as a domain extension for $25.99 for a year.

If you’re a current customers, register your domain by logging into your myCP portal ( and hoverover ‘Domains’ and then click  ‘Register Domain’.


Select your domain name choice and the .reviews extension.

The .reviews extension is important because it tells what it is about in the domain name itself. While this may not be factored in by Google (I have to think it carries some importance).

Currently, here’s what most Google search results look like:


The above is an example of a page that has ‘restaurant reviews’. We are aiming to have our restaurant name AND reviews in the URL:

This means if we place reviews content on the home page – we have an excellent chance at a good ranking with Google as long as we use their recommended Rich Snippets format.

Having ‘reviews’ in the domain name will help potential customers attention searching for reviews about your business. This will hit home with them because this is the exact information they are looking for. Your restaurant name AND reviews in the same URL.

In a nutshell, your target will be reading a review site that you control and delivering exactly the information they searched for.

Let’s move on, assuming you have the .reviews domain and let’s start to build the ‘Review Engine’.

Step 2: Setup Hosting

If you already have hosting with Superb Internet, you just need to add a new domain using step 1 above. Superb Internet offers great plans and you can host multiple domains (even with the $4.99/month GridLITE package).

Essentially, with the GridLITE and above package, you are able to add a few more websites (11 in GridLITE, 50 in GridPRO, and UNLIMITED in GridMAX)… for no additional cost per month.

If you need hosting, just go here and find the package that best suits your needs:

Now that we’ve registered our .reviews domain and hosting is dealt with, let’s move onto the engine itself.

We’ll build the site in tomorrow’s article. See you tomorrow!


Be Sociable, Share!
More from Christian Henning

Google reviews = more sales (and how to get them) – Part 2

Yesterday, we covered registering our .reviews domain name and setting up our...
Read More
Loading Facebook Comments ...
Loading Disqus Comments ...


  • Liz Hogarty – Portray. Liz’s work speaks of the countryside,
    of pure forms and places. Most of my work is created in my studio,
    where I can discover my own emotions and interpretations of a topic without the literal references.

  • Unquestionably imagine that that you said. Your favourite justification appeared to be at the net the simplest factor to take note of. I say to you, I definitely get irked while other people think about issues that they plainly don’t recognise about. You controlled to hit the nail upon the top and outlined out the entire thing without having side effect , people could take a signal. Will likely be back to get more. Thank you

  • Don’t use ultrasonic cleaners and jewelry cleaning liquids in your treasured and semi- precious gemstones.
    Most gems are easily damaged and their properties turn out to be corroded by the chemical properties in jewellery cleaning liquids.

  • The very root of your writing whilst appearing agreeable in the beginning, did not really work well with me after some time. Someplace within the sentences you were able to make me a believer but just for a short while. I nevertheless have a problem with your jumps in assumptions and you would do nicely to help fill in those gaps. In the event that you can accomplish that, I could surely be amazed.

  • Somebody necessarily assist to make severely articles I’d state. This is the very first time I frequented your web page and up to now? I amazed with the research you made to create this actual post incredible. Excellent job!

  • A amazing article. Do you have videos on the subject? My boyfriends trying to discover more on this field. I bookmarked it to my bookmark site list and will be checking back soon. I could not refrain from leaving a comment!

  • This web site can be a walk-by way of for all of the info you wished about this and didn’t know who to ask. Glimpse here, and you’ll definitely discover it.

  • Our community is better because you are in it. I have added your article to my LinkedIn Google Plus professionals would really love your website. Your post really maked me think. I really like your write up.

  • You are a very persuasive writer. I truly think this page needs much more consideration. I will probably be again to read much more, thanks for that info. You have a great sense of humor. You are my savior.

  • I’m really loving the theme/design of your website. Do you ever run into any browser compatibility problems? A small number of my blog visitors have complained about my site not working correctly in Explorer but looks great in Opera. Do you have any ideas to help fix this issue?

  • Viagra Blitzversand [url= ]cheap cialis[/url] Can You Get Accutane In Canada
    Viagra 100 Mg Mode D’Emploi Costo Del Cialis
    Discount On Line Finasteride cialis Mejor Cialis O Viagra

  • Amoxicillin Penicillin Allergy [url= ]generic cialis[/url] Buy Now Worldwide Isotretinoin Shop
    Clomid Pharmacie Levitra Testosterone Fluconazole 200 Mg Yeast Infection
    Independiente Propecia online pharmacy Buy Viagra Montreal

  • Good website! I really love how it is easy on my eyes and the data are well written. I’m wondering how I could be notified whenever a new post has been made. I have subscribed to your RSS feed which must do the trick! Have a nice day!

  • Its such as you learn my thoughts! You appear to know so much approximately this, like you wrote the e book in it or something. I think that you simply could do with a few to power the message home a little bit, however instead of that, this is excellent blog. A great read. I will definitely be back.

  • Ive by no means read something like this before. So nice to find somebody with some original thoughts on this topic, really thank you for starting this up. this site is some thing that is needed on the net, someone with a little originality. beneficial job for bringing some thing new to the web!

  • It was actually wonderful to read this and I feel you are completely correct. Tell me in case you are involved in homework planner, this is my main expertise. I’m hoping to check back with you soon, take good care!

  • Buy Tamoxifen Citrate No Prescription Amoxicillin Pdr Drug Info [url= ]cialis[/url] Can Cats Have Amoxicillin Treatment For Gonorrhea Amoxicillin Get Discount Generic Direct Elocon Allergy Internet No Script Needed

  • You are totally right and I trust you. If you wish, we might also talk regarding desktop computer packages, a thing that fascinates me. Your website is definitely fantastic, best wishes!

  • You are absolutely right! I really liked reviewing this info and I will certainly come back for more immediately. My own internet site is on the subject of desktop for sale, you might take a look if you’re interested in this.

  • Cephalexin 500 Mg Sinus Infections [url=]cialis[/url] Bentyl 20mg Ibs Discount Clobetasol Medicine Tablets Over Night Priligy O Super P Force

  • I simply must tell you that your pages are really valuable. Top LinkedIn experts would really love your blog. Exceptionally well written! Thanks for the advice!

Leave a Reply

Your email address will not be published. Required fields are marked *