Here it is, everyone … and, I know, the suspense has been maddening for all of us: Part Three, the final chapter in my series on web hosting terms of service (TOS). I will return to the conceptual admixture of Part One, capping off this trifecta with further thoughts not just on contracts, but on sentiments as well. As noted in that initial installment, the four places in which expectations are established between customer and client in hosting are in deals & offers, service level agreements (SLA’s), terms of service (TOS), and love letters sent by the company to its clients.
Let’s again briefly review what’s been covered to this point before moving forward:
- Introduction (company name, contact details, and an explanation of how parties will be identified in the document)
- Legal Compliance (an establishment of the notion that the company will not be held accountable for unlawful or rule-breaking behaviors by clients)
- Prohibited Usage (disallowance of adult content, plagiarism, software piracy, overages that infringe on others, interference with company tracking, etc.).
Today, we will move forward with additional provisions often included in the category of Prohibited Usage. Then we will move on to Bandwidth & Utilization. Again, these particular topics – both broad and specific – are not included in every hosting contract but allow an overview of stipulations and language you will typically see.
To create a distinction between the TOS and the love letter, the TOS is typically written in very specific legal language. The love letter your hosting company will send you is written in the language of the heart and sung in your best French accent (as all romantic literature should be), in a 3/4 time-signature, accompanied by maracas and sobbing.
Prohibited Usage (Continued)
As stated in Part Two, though prohibition is annoying for clients (no one wants to hear “no”), these guidelines are actually not all bad. Do you really want someone who is in the same hosting network that you are participating in hacking or high-malware industries such as pornography? If you answered maybe, well, that’s a better response than I get to most of my marriage proposal web hosting postcards: “Customer Survey: Will you marry me? (Check One.).”
The three standard sections left to cover are billing, mail, and customer support.
A hosting company will often specify that customers cannot use other people’s credit cards (what?!) or create a technological workaround to prevent the system from billing them correctly (double-what?!). Obviously, hosting companies like the purchase of their services to be an honest transaction. My love letters, similarly, are honest above all else. It’s with sincerity that I write, “I can’t stop thinking about your beautiful elbows.”
Typically provisions related to e-mail focus heavily on the prohibition of spam – technically called unsolicited commercial e-mail (UCE). Spam can be a difficult issue, because in some cases, companies send an initial e-mail asking for an “opt-in” from recipients. However, because people are so sick of unwanted e-mail, many will complain just based on the initial query e-mail.
Since mass-mailing is such a crucial part of online business, there are several things you can do to make sure you don’t become categorized as a spammer by your host:
- Implement double opt-in (good for marriage proposals as well).
- Include a note to recipients reminding them that they signed up for the list
- Make unsubscribing simple.
In addition to anti-spam provisions, the TOS may also state that mail will not remain on the hosting company’s servers longer than a specified time period, such as 90 days.
Terms of service will also often include a section requiring that a client maintain a respectful, non-harassing relationship with the company’s support staff.
Bandwidth & Utilization
This section details what is allowable with regards to the following:
- bandwidth – the “stream” through which your Internet traffic runs
- utilization – usage of server storage and other resources.
Here are a couple of standard provisions:
Non-Transference & Reselling
Typically a hosting company will state that the client cannot use its space on the server to store materials that are unrelated to the specific website(s) listed in its account with the host. Additionally, the customer must use the company’s authorized reseller program if they want to resell the space allotted to them to other clients: it’s not okay to set up a system oneself to resell pieces of the hosting package. Similarly, I notify clients in my love letters that I am hooked and will no longer be reselling pieces of my heart to the highest bidders at Plenty of Fish (not the dating site – a fish market in Sacramento).
Hot-linking can be a problem regarding this provision. You might want to set up tools to prevent that. Generally speaking, you want anyone who is using images from your site to download the image and upload it to their own server rather than simply linking to the image on your site. Linking to your image may not be malicious, but it uses your bandwidth to populate the image on the Web; for that reason, it’s typically considered a form of “bandwidth theft.”
That’s it for our explanation of terms of service. This series has really been a small sampling of the types of content that is included in these documents. However, you should now have a reasonable understanding of the typical contents, tone, and scope of the web hosting TOS. Finally, let’s go to a baseball game. I want to ask you a question on the Jumbotron.