Apps over Mobile Websites

It must be very confusing for site owners debating whether to spend on a duplicate mobile website, or maybe an application version of their website, just because business trends suggest empirically this is what consumers want.

Here is a following example from a recent econsultancy blog:

85% of Consumers Favour Apps over Mobile Websites

In the early days of m-commerce it was often asked whether brands should opt for a mobile app or a mobile website.

We can observe what looks almost conclusive that people prefer applications because they are more convenient, faster, easier to browser etc. Think of as an example how you shop on eBay. I personally prefer shopping on eBay and Amazon using their mobile Apps, however this sort of functionality doesn’t often translate to every website. Also, I bet that consumers will unlikely want to download an app for every website they want to visit on a less than monthly basis.

The mobile war is over and the app has won: 80% of mobile time spent (Apps vs web apps ?)

Yes this shows the way we consume the net on our mobile devices has changed. In just the same way Youtube for example can consume a significant proportion of our desktop browsing habits, our mobile browsing habits are narrowing their stranglehold onto specific apps only. This means that the wider internet only receives less than 20% of our attention.

There have been plenty of articles telling us that businesses have now got no choice in that their business website MUST be able to be viewed from a mobile. …

Juliana Payson‘s insight:

With users only spending 20% of their mobile time on the world wide web, we might have to think about what makes our website more mobile friendly. Ultimately we have a very short attention time to capture the interest of our mobile visitors because their browsing span is probably a lot shorter than infront a desktop device.
This article looks at the different options for making a website mobile friendly: for example enabling the Mobile Theme on your website: Is that really enough? Realistically if a user is only going to devote 3 minutes to your website. make sure it’s well spent and provide fast and easy access for them to contact you and bookmark you. So that on their return to their desktop device, they have a means of being prompted to browsing your website.

– Juliana

 

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