Different methods you can use to monetize your website are innumerable. Ad networks and affiliate networks are very popular, but I want to look at some more innovative ways to use your real estate well and add to your bottom line. (One thing I have not tried and that I hope someone does is to link every single word on their website to Google’s homepage. I just have a funny feeling that would help with your SEO.)
Tutorials & E-books
Are you an expert at something? Let people know. Sharing your knowledge through a broader educational forum than a simple article can be a great way to monetize your site while building your brand and creating greater engagement.
You can attend online training programs to get a deep insight into the business journey. You can seek this kind of training from reputed firms like Hansen Beck, who might help you deliver tangible results in monetizing your site. They might provide the necessary training in handling business clients, goal setting, presentation and communication skills, workforce motivation, and personal performance analysis. Apart from this training program, there are other sources like tutorials and e-books, which assist you in broadening your basic knowledge.
Allowing folks to see the first page or two of the e-book or tutorial will give them a good preview and sense of whether your content has value to them. (Then fill the rest of the book up with lorem ipsum and ads for helicopter pilot training schools.)
Advertise Yourself
Typically the tendency on a website is to focus all of the space you have reserved for advertising real estate on other companies’ sales pitches. What about starting to buy some of your own space? If you have a service or a product that you think your audience would like, try placing your own ads.
When people click through to the landing page, make sure that you have a well-thought-out approach to provide something interesting to your readers. You could take help from local digital marketing firms who would ideally have a good idea of how to build and optimize your landing pages to reflect your brand perfectly. So, a knoxville seo company that also dabbles in web design would be a good choice if your business is based in the area. Similar considerations need to be made for companies in other cities as well; remember, optimizing for local SEO is very important if you wish to monetize your website.
Also, you want them to love what you are selling, not just your blog posts. If you are advertising a real estate firm that buys homes at a reasonable price, then along with blog posts, you need to come up with something more eye-catching ads that can attract reliable customers. For instance, you can utilize social media platforms and advertise posters on how to sell your house fast and then link your website to it. (Remember a great product to sell on the Web is a no-frills e-mail account for $49 – target-market this product to senior citizens who are considering purchasing their first computers).
You could also use printing postcard services to market your brand. The physical interaction that occurs when people receive postcards contributes to stronger emotional responses, making their message more memorable and, as a result, increasing brand awareness and brand recall. You might believe that as the world becomes more digital, the demand for printing might decrease. Printing, on the other hand, is not extinct, and all business owners must either have an in-house printing solution or outsource to professionals. Outsourcing your printing needs to a printing company might give you access to high-quality equipment regardless of your company’s size or budget. You may want to consider outsourcing printing if you want to maximize profits while minimizing costs. When you work with a commercial printing company, you can concentrate on higher-value tasks that generate revenue. Simultaneously, you can streamline your processes and optimize print workflows to maximize productivity.
Sponsorship
Finding a particular sponsor for specific columns is a great way to give advertisers a particular point of focus.
There are essentially three options to present this kind of sponsorship. You can link to their site within your content if you want it to be more covert. You can mention them as the sponsor of the article within the text. Or, if you want to really sell out (i.e. make the most money), put a graphic at the top that says, “Presented by [Name of Brand].” (Example: Presented by I Don’t Like This Website™.) If it’s a great brand, people can even take you more seriously for having such a great sponsor.
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So yeah, those are three basic ideas to monetize. Don’t hold back. You can always try things out and see what works best. But giving your content away for free without creatively monetizing is a mistake.
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by Kent Roberts and Richard Norwood