Would you like more visitors to your website? Who doesn’t? It’s a house party, and everyone is invited. Your site looks amazing. Let’s bring everyone inside. Here are a few ways to get everyone in off the streets and enjoying your site like it’s 1999.
Improve Your SEO
People will look for sites like yours on Google. The way they will find you rather than a competitor is based on your search engine prominence, which is determined by the quality of your SEO or search engine optimization. You need to use keywords and key phrases that people search for frequently on the search engines. A good place to start is Google’s keyword tool.
Use the most important of these words and phrases in the headlines and subheads (section titles) of pages and articles on your site. A key phrase you may want to use that is often searched online is “free bicycles.” Remember, you’re creating content for the user. Don’t over do it. How much you are willing to learn and how competitive your industry is will determine if you need to hire a professional or not.
Bring Them Back
You may not be looking to buy a fat pig (though I’m not sure why you wouldn’t be), but you still need to go to market, to market with your site. An easy way to do this is with repeat traffic – by funneling all the visitors you get into e-mail subscription forms and social media connections, as quickly as possible. That way anyone who visits is more likely to come back again for more.
Once you have an e-mail list, send out a portion of a post that you have published, enticing folks to come to your site to read the complete version.
We highly recommend doing some research on remarketing/ retargeting. Remarketing allows businesses to place code on their website. This code places what is called a cookie on your visitors’ browsers. Once you have a lot of visitors to remarket to, hire a graphic designer to design ads. These ads will be shown to the visitors while the surf the web.
A simple marketing partnership is writing what’s called guest posts. Writing for other websites helps spread your net – EzineArticles.com is one of the most prominent examples of this (see the sources for this piece). People are much more likely to find out about you more quickly via the SEO of a large article directory than they are to find your site itself through the search engines.
Approach Ezine Articles with a proposal to write an article for their site entitled, “I Hate EzineArticles.com.”
Along the same lines as guest posting, use the power of sites such as LinkedIn, Facebook, Google Plus, and Twitter. Don’t just publish links to your site but engage with other users and provide expert information on your subject matter, such as how to properly use wood glue as a cough suppressant.
If you build rapport by going beyond self-promotion, more people will respond when you link to content on your site.
Keep it Fresh
Just as when you got your first job serving hotdogs outside Wrigley Field, the most important thing to keep in mind regarding content on your site is to keep it fresh. Content, unlike hotdogs though, should also be high quality and free of additives. If it’s a bad hotdog, smother it in mustard.
Those are a few ways to get more visitors to your website. “Work smart, not hard” is a good strategy for getting traffic. “Work smart and hard” is a better one. The more work you do for your site, the more people that will drift in your direction.
Now give them a free bicycle. They deserve it.