Tips to Increase Engagement on your Website

It’s one thing to get visitors to your site. It’s quite another to keep them there. How do you get folks to stick around for a while – in other words, how do you achieve “stickiness”? You could read further to know more about this. Having said that, given below are a few simple tips that can help, serving you like wood glue and handcuffs with an unruly in-law.

Visual “Strategy”

You want a plan with your visuals – because visuals are so strong at maintaining attention on a site and creating a presence that feels more tangible than text. Plan out your visual approach. Like anything in your business, the better your organization and focus, the more site visitors will see a solid and coherent message. New to imagery? Half-nude self-portraits are a good place to start. Another example you can consider might be audiograms. Nowadays, podcasts are becoming quite notable in marketing brands and websites. Many businesses make use of audiograms, which tend to use the same visual tactic to attract more customers to their websites.

Allow Intuition

Windows 8 bothers me because it is so incredibly non-intuitive – and that’s exactly the way I naturally described it to those around me to explain my frustration – “non-intuitive.” No one should have to feel any sort of confusion on your site – they should look, and they should find.

Just think about a time that you have been on a website and have not been able to figure out how to navigate. Be a warm presence to visitors. Then sell them your high-end hacking software. Somebody’s got to infiltrate NASA.

Consider ADD

I think a big mistake we all make with websites is assuming that anyone has an attention span. Now more than ever, we need bells and whistles to ease the flow of information. We have so many stimuli that content must be broken up, or our minds start to drift. One example is the language of the website. If you serve an international market, you need to provide different language choices for your audience. Consider getting translations for your business websites to ensure you do not lose any potential clients based on language. Also, try to keep the lingo fun and easy to follow.

This could coincide with a time when you have writer’s block. It might leave you in a space where you have nothing that could keep your readers engaged. But, the use of AI writing software might simplify that issue by providing ideas and material to work on so that you might have the content to keep things smooth and interactive at the same time. With such help, you might be able to deliver what was previously lacking in your content.

In whatever ways you can, break up your information with humor, images, and spacing. And keep it short.

Julie hasn’t texted me back yet. Maybe she doesn’t like me. Come on, don’t think about it, be a man. What was that?

Fast Loading

They let you onto the jet bridge. Then you get to stand there behind a bunch of people because waiting in line is fun and the airlines love us. Similarly to getting on a plane, with the Internet we desire the world to keep moving forward.

Loading of your pages is such a simple aspect of your site (at least conceptually), but it cannot be overstressed. Clean up your site by decreasing the size of images and removing any irrelevant code, especially that chunk in the middle that cost you thousands of dollars to create.

Multi-platform marketing

To increase your website’s reach, use all the tools of social media you have at your disposal. Marketing your brand and your website through platforms like Instagram, Tiktok, Facebook, and Twitch. You can even use analytics to track engagement and see how many new followers you’ve gained and lost across platforms through tools like unfollow extensions and others. The more your reach increases across the internet, the more your website’s engagement will increase.


This seems so obvious but it is just incredibly important. Always and in as many places as possible, refer people directly from pages of your website to other pages of your website. I’m not just talking about internal links. I’m talking about, “You might also like to read…” at the bottom of pieces and other creative ways to keep people swimming around in your waterpark. Those loans you took out from Uncle Bobby to pay for those new slides aren’t going to pay for themselves.


As you can see, engaging folks on your website is really a matter of putting yourself in their shoes – making it easy and comfortable for them to enjoy each page, then to hop onto another one and continue to see what your site has to offer.

Okay, now give them back their shoes. Frankly, you look awkward in high heels anyway.


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by Kent Roberts and Richard Norwood